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Monday 07 October 2019 3:59 pm  |  Updated:  Monday 07 October 2019 4:00 pm

Oh (dough) balls: Twitter’s scared Pizza Express will fold like a calzone

By: James Warrington

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Pizza Express fans were thrown into panic today following reports the restaurant chain has called in financial advisers over its mounting debt pile.

The firm has hired advisers from Houlihan Lokey ahead of talks with creditors, while a group of secured bondholders has tapped Perella Weinberg Partners, Bloomberg reported, citing people familiar with the matter.

Read more: Restaurant sector gloom takes a slice out of Pizza Express profit

The pizza chain posted a decline in core earnings for the first half of the year and had total debt of £1.12bn at the end of 2018. The restaurant group’s two tranches of debt are up for repayment in 2021 and 2022 respectively.

A source close to the high street stalwart told City PM the appointments were “not a case of the company folding”.

However, the reports sent social media users into a frenzy as customers speculated that Pizza Express could be in trouble.

Scores of pizza fans came out in defence of the restaurant chain, with many saying it was a reliable bet for children.

Read more

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If Pizza Express closes my children will starve to death

— Stuart Heritage (@stuheritage) October 7, 2019

“I’m worried we’ve all taken Pizza Express for granted,” Radio 1 DJ Chris Stark wrote on Twitter.

The reports also sparked disputes about rival chains, with pizza lovers clashing over hipster alternatives such as Franco Manca and Pizza Pilgrims.

None of Pizza Express’s recent innovations has addressed three big problems: they discounted too heavily in Groupon era, kids love Nando’s, and there is better pizza for half the price at Franco Manca, Pilgrims etc. Can’t run 500 sites on nostalgia alone https://t.co/jGKmyDVaj4

— Ed Cumming (@edcumming) October 7, 2019

Pizza Express is the UK’s sixth most popular dining brand, according to a poll by Yougov, while US competitor Pizza Hut ranks in fourth place.

Read more: Pizza express losses widen amid strain on casual dining sector

To top it all off, writer Sara Gibbs added: “Going to be genuinely devastated if Pizza Express folds. And not just because that would make it Calzone Express.”

https://twitter.com/Sara_Rose_G/status/1181150972317491201

Pizza Express declined to comment.

Main image credit: Getty

Read more

Rossella: The family business defying the hospitality crisis

The Rossella house wine comes directly from the Meola family vineyard in Italy.

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