Skip to content
City PM
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Opinion
  • DE
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Opinion
  • DE
Thursday 22 September 2016 7:18 am

This new proptech startup wants to help generation rent buy their first home

By: Lynsey Barber

Add as a preferred source on Google

Zoopla and top investor Robin Klein are backing a new property technology venture designed to help first time buyers hop on to the incredibly difficult first rung of the property ladder.

Wannabe homeowners can invest in a property Isa with Bricklane.com which launches today.

Cash will go into a Real Estate Investment Trust (REIT), which will invest in rental properties in Birmingham, Manchester and Leeds with investors making returns from the rental yield.

Read more: This London proptech startup's landed £2m to help make renting less awful

The startup calculates that a £1,000 investment in properties in the three cities in the last five years would give annual returns of 6.3 per cent. A second fund will follow to invest in London property.

Savers will be able to take advantage of the tax free returns by putting as little as £100 in the account and contributing £50 per month, while existing Isa accounts can be switched over.

The property technology (proptech) startup has landed £1.3m in seed funding from online property pioneer Zoopla and Klein's venture capital firm LocalGlobal, has alongside further unnamed investors within the finance, technology and property worlds.

“Bricklane.com’s product is an elegant, tech-enabled answer to the problems of the housing crisis, and could help a whole generation of people who feel shut out of the market gain an entry," said Klein, who has invested in other proptech startups, including Zoople, artificial intelligence powered mortgage advisor Trussle and the self-styled "Amazon for renting" Goodlord.

"Their property Isa connects savers with investments in a uniquely user-friendly way that could revolutionise the way young people save for their first home, as well as providing a higher quality service for tenants.”

Read more: More money for proptech: HouseSimple raises £13m from Carphone boss

Co-founder Simon Heawood said that as well as property returns being significantly higher than returns on cash savings accounts amid record low interest rates right now, there is also an element of social good since those tenants in the rental properties will know their cash is going towards helping someone in the same situation as them.

"We will help a lot more on the investor than renter side at first, but it's important that we see it from that [tenant] kind of view and be a good influence on the market and be a force for good and make renting a more palatable option than it is today," he said.

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • News

Categories

  • Business
  • Property
  • Tech

Trending Articles

  • James Watt offers to buy back Brewdog

  • Citroën 2CV returns as a £13,000 electric car, and the timing is no accident

  • Motsepe backed to succeed Fifa’s Infantino by South African minister

  • Brewdog owner shrugs off James Watt takeover bid

  • UK’s biggest pub firm probed over treatment of tenants

More from City PM

  • Workspace slashes dividend as profit plummets amid new boss’ shake-up

    Property
    Workspace Group said occupancy was down very slightly to 88.1 per cent, compared to 88.4 per cent at the end of last year. 
  • Workspace urges investors to block ‘destructive’ Saba proposals

    Property
    Workspace Group said occupancy was down very slightly to 88.1 per cent, compared to 88.4 per cent at the end of last year. 
  • 3 reasons co-living is rising in popularity among tenants and investors

    AD
  • Londoners should back Andy Burnham’s property tax reforms – not fear them

    Opinion
    Luxurious mansions surrounded by manicured gardens in an upscale residential neighborhood, highlighting opulent housing tr...
  • Right to Buy has been a huge success, of course the left hates it

    Opinion
    Modern apartment buildings representing social housing initiatives in urban development, highlighting sustainable architec...
  • Balbec Capital Acquires Funding 365, A UK Specialist Property Lender

    Business Wire
  • No ‘capacity’ for Ed Miliband’s warm homes plan, says British bank boss

    Property
    Breaking news coverage in a general news article, highlighting current events and important developments
  • Harley Street Health District Releases First Annual Impact Report

    Business Wire

City PM — European politics, business and analysis.

Europe

  • Germany
  • France
  • Europe
  • UK & Ireland

Topics

  • Business
  • Markets
  • AI
  • Technology
  • Opinion
  • Energy

More

  • Politics
  • Economics
  • Fintech
  • Legal
  • Sport
  • Life

Company

  • About City PM
  • Editorial Policy
  • Corrections
  • Contact
  • Terms of Use
  • Privacy Policy
  • Cookie Policy
© 2026 City PM · Published by CityPM Media, Bahnhofstrasse 65, 8001 Zürich, Switzerland
About · Editorial Policy · Corrections · Contact · Privacy · Facebook