Skip to content
City PM
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Opinion
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Opinion
Friday 17 May 2024 12:18 pm  |  Updated:  Friday 17 May 2024 12:19 pm

New Morgan Midsummer is a British eccentric in Italian couture

By: Tim Pitt

Add as a preferred source on Google

Made from cast iron and solid oak, the rear wheelarch jig in the Morgan wood shop has been shaping sports cars for around 80 years (nobody knows exactly how long). But a slimmer, sleeker new wood press now sits alongside it, made especially for the Morgan Midsummer.

“The older tool’s shape means the rear wheelarch of any Morgan is never a perfect curve,” explains chief designer Jonathan Wells. “This is the first car we’ve created entirely using 3D digital design software. Its wheelarches are CAD-drawn concentric curves… so we needed a new jig.”

The future has arrived in Malvern, it seems – even if it still looks conspicuously like the past.

A project with Pininfarina

Morgan Midsummer

A roofless roadster intended to provide ‘a closeness to your surroundings and a raw connection to your machine’, the Midsummer is a joint project with Pininfarina – the Italian design house that sculpted many of Ferrari’s most beautiful cars.

Its impetus came via another Italian connection: Morgan CEO Massimo Fumarola, previously chief project officer at Lamborghini. He provided the link between Malvern and Turin, resulting in a car that combines two centuries of coachbuilding expertise.

Only 50 examples of the Midsummer will be made – all of them snapped up in advance by Morgan’s most loyal customers. A price hasn’t been disclosed and Wells says it “varied wildly” depending on the spec of each car. However, I’m told the ballpark figure is similar to the limited-run Plus Four CX-T of 2021, which started from £204,000.

‘Elegant and eccentric’

Morgan Midsummer

The Midsummer was inspired by traditional Italian barchettas, with swept-back wings and a strong shoulder line created by its wooden door-tops. Its prominent headlights – with integrated indicators – come from the updated Plus Four, while Morgan’s traditional stamped bonnet louvres are replaced by ‘piano key’ vents in front of two tiny aero screens.

Wells says his favourite angle is the rear-three-quarter view, and I’m inclined to agree. The Morgan’s elongated, tapering tail harks back to pre-war designs, and its powerful haunches wrap around 19-inch forged alloy wheels like those of a salt-flats racer. The stainless steel sills are very distinctive, too, visually lowering the car and reflecting the road surface.

Uniquely, where you’d usually find the words ‘Disegno di Pininfarina’, the badges on the Morgan’s front wings say ‘Pininfarina Fuoriserie’. Literally translated as ‘out of series’, the Fuoriserie name reflects the Midsummer’s status as a genuine collaboration between the two companies – not simply a Morgan dressed in Italian couture.

“A Morgan isn’t aggressive, it is elegant. But it’s also eccentric,” affirms Wells. “The Midsummer establishes design foundations to build upon for future Morgan models.”

Read more

Capitolis Announces CFTC Issues No-Action Relief for Post-Trade Risk Reduction Services

Softer than a Plus Six

Morgan Midsummer

The forthcoming cars Wells hints at start with the updated Plus Six, due soon, which will look more distinct from its (cheaper, less powerful) Plus Four sibling.

The existing Plus Six is the starting point for the Midsummer, which borrows its ‘CX’ bonded aluminium platform, 3.0-litre turbocharged straight-six BMW engine (also found in the Toyota GR Supra) and eight-speed automatic transmission. Morgan hasn’t quoted any performance figures, but with 340hp and a target kerb weight of 1,000kg, it certainly won’t be slow.

As a driving experience, Jonathan Wells says the Midsummer is “totally different”, with “more compliant dampers and plenty of tyre sidewall for a classic GT feel.” A sealed underbody means “much lower drag than a Plus Six” as well.

A Morgan for grand tours

Morgan Midsummer

As per standard Morgan practice, the Midsummer’s body panels are supported by an ash wood frame, but its interior uses speedboat-style teak. Rather than single pieces of wood, however, each component is hand-made, with up to 126 layers of laminate to ensure strength and durability.

The car’s dials, with their polished centres, are bespoke and its steering wheel also differs from the Plus Six. There’s no boot, but a storage area behind the seats provides space for a couple of weekend bags – ideally a bespoke leather luggage set from Schedoni, the same Italian brand that supplies Ferrari.

Some customers have specified a luggage rack, says Wells, and a full-width windscreen is available if you’d rather not don flying goggles. Other notable requests have included a polished aluminium finish, instead of paint. Wells says every one of the 50 cars will be unique.

Made for Midsummer

Morgan Midsummer

And how about the name? Primarily, Morgan says it’s ‘a celebration of the season that provides optimal weather conditions to experience an open-top barchetta [do they live in England?]’. It also refers to Midsummer Hill, near Malvern, which looks down on the birthplace of company founder HFS Morgan, along with the Pickersleigh Road factory.

Open the Midsummer’s tiny doors and ‘Coachbuilt at Pickersleigh Road’ is stamped into each sill. Wells and the wider Morgan team are clearly proud of this car, and rightly so. Glamorous and gorgeous, it successfully combines quirky British tradition with effortless Italian style. It is unmistakably a Morgan, yet unlike anything the marque has produced in 114 years to date.

Let’s hope the collaboration between Morgan and Pininfarina bears further fruit, and that next time it isn’t only a ‘Fuoriserie’ for the chosen few.

Tim Pitt writes for Motoring Research

Read more

England named most valuable squad at 2026 World Cup, ahead of France and Spain

Breaking news concept with typewriter and blank paper on wooden desk, symbolizing journalism and news article creation

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • Life&Style

Categories

  • Life&Style

Related Topics

  • Cars
  • Cars
  • Electric Cars
  • Supercars

Trending Articles

  • Reeves’ new tax charge on cash ISAs faces fierce industry backlash

  • Revealed: Secret Treasury plan to tax State Pension before it is paid out

  • Burnham’s new chief of staff ran City firm advising Thames Water and rival Heathrow bidder

  • As it happened: Stocks recover after markets rocked by tech-sell off; US claims ‘good foundations’ of Iran deal

  • As it happened: FTSE 100 scrapes into green after Segro’s surge; Oil at pre-war levels after Trump snaps at industry

More from City PM

  • Capitolis Announces CFTC Issues No-Action Relief for Post-Trade Risk Reduction Services

    Business Wire
  • England named most valuable squad at 2026 World Cup, ahead of France and Spain

    Sport Business
    Breaking news concept with typewriter and blank paper on wooden desk, symbolizing journalism and news article creation
  • Partners Group suffers surge in withdrawal requests and braces to cap more funds

    Investing
    Private Credit
  • City firms send workers home as heatwave melts London

    Economics
    Scorching cityscape under intense heatwave with people seeking shade and hydration in bustling urban environment
  • Ares Management flagship private credit fund slammed with withdrawal requests

    Investing
    Wall Street banks enjoying a boom in quarter three as deal making soared.
  • From mild to wild: What impact will AI have on banking jobs? 

    Banking
    Standard Chartered CEO Bill Winters at an event, wearing a suit, speaking into a microphone against a corporate backdrop.
  • Squarepoint commits £430m to huge London office move after profit soars

    Property
    Aldermanbury architectural design rendering showcasing modern urban development and innovative city planning
  • ‘Political point-scoring’ over bank rules risks investment exodus, top Nomura exec warns

    Banking
    Ordinary workers are likely to be hit hardest by salary sacrifice changes

City PM — European politics, business and analysis.

Europe

  • Germany
  • France
  • Europe
  • UK & Ireland

Topics

  • Business
  • Markets
  • AI
  • Technology
  • Opinion
  • Energy

More

  • Politics
  • Economics
  • Fintech
  • Legal
  • Sport
  • Life

Company

  • About City PM
  • Contact
  • Terms of Use
  • Privacy Policy
  • Cookie Policy
© 2026 City PM. All rights reserved.
About · Contact · Terms · Privacy