Skip to content
Tuesday 28 July 2026London --:--Frankfurt --:--Zurich --:--
NewslettersSearchEN · DE
City PM

European business, markets and politics

FTSE 100
10,871.02
+0.83%
DAX
25,464.01
+0.41%
CAC 40
8,458.78
+0.63%
STOXX 50
6,289.51
+0.12%
  • Europe
  • Markets
  • Business
  • Economy
  • Technology
  • Politics
  • Opinion
More
GermanyFranceBankingAIEnergyFintechPropertyCapital Markets
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Economy
  • Technology
  • Politics
  • Opinion
  • DE
Monday 24 August 2020 8:35 am

Mike Ashley’s Frasers Group buys DW Sports out of administration for £37m

By: Jessica Clark

Add as a preferred source on Google
Mike Ashley owns Frasers Group
Retail tycoon Mike Ashley has bought yet another struggling retail brand, snapping up Matchesfashion in a discounted deal

Mike Ashley’s Frasers Group, formally known as Sports Direct, has bought the assets of DW Sports for £37m after the gym chain collapsed into administration earlier this month. 

Frasers said this morning that it had acquired “certain of the assets relating to DW’s gym and fitness business, including certain stock”. 

The deal excludes the DW business names and IP, it said. 

An additional payment of up to £6.9m may be made, depending on the number of leasehold interests eventually acquired. 

DW Sports, which was founded by former Wigan Athletic owner Dave Whelan,  collapsed into administration this month, putting 1,700 jobs at risk. Frasers said this morning that the acquisition has saved “a number of jobs”.

The sports retailer and gym chain appointed administrators on 3 August, and immediately closed 25 of its 75 stores and ceased trading through its website. 

The remaining 50 retail sites continued to trade but launched closing down sales.

In its latest accounts, for the year ended 31 March 2019, DW Sports had assets of £194.98m and made a loss of £20.09m, Frasers Group said.

The latest Frasers acquisition follows a string of deals that has seen Sports Direct founder Ashley expand his high street empire, which also includes House of Fraser and Jack Wills.

In a statement this morning Frasers Group said: “The transaction complements the existing gym and fitness club portfolio within the Company’s group and is consistent with the group’s elevation strategy. 

“Frasers Group looks forward to elevating the gym and fitness assets acquired pursuant to the transaction under the group’s existing iconic Everlast brand, and is also pleased to have saved a number of jobs.”

Read more

Mike Ashley’s Frasers muscles in on Harvey Nichols sale

Harvey Nichols storefront featuring elegant window displays and seasonal decorations in a bustling city setting

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • News

Categories

  • Retail

Trending Articles

  • Big Four’s AIM exodus accelerates as mid-tier firms seize mandates

  • FTSE 100 firm agrees £5.7bn takeover in latest private equity swoop

  • EY and London managing partner fined over £1.3m for audit failure

  • Burnham backs plan to pump £1bn pension funds into start-ups

  • As it happened: Stocks jump as oil drops; Unilever shares soar on decade-best sales

More from City PM

  • Mike Ashley’s Frasers muscles in on Harvey Nichols sale

    Retail
    Harvey Nichols storefront featuring elegant window displays and seasonal decorations in a bustling city setting
  • Mike Ashley’s Frasers feels lift from takeover spree

    Retail
    Mike Ashley, founder of Frasers Group Plc. Photographer: Chris J. Ratcliffe/Bloomberg via Getty Images
  • Hugo Boss urges investors to reject £1.7bn bid from Mike Ashley’s Frasers

    Retail
    Mike Ashley in a business suit at a corporate event, discussing strategic plans, surrounded by executives and media personnel
  • Mike Ashley’s Frasers ups stake in Hugo Boss as takeover pressure mounts

    Retail
    Mike Ashley in a business suit at a corporate event, discussing strategic plans, surrounded by executives and media personnel
  • Next and Frasers go head to head for control of Harvey Nichols

    Retail
    Harvey Nichols luxury department store at night, illuminated by golden lights and festive window displays.
  • Frasers slams ‘nonsense rumours’ over Harvey Nichols bid

    Retail
    Michael Murray addressing the audience at a business conference, wearing a tailored suit and speaking at a podium with a m...
  • Debenhams owner could sell brands to slash debt

    Retail
    Debenhams Group was rebranded from Boohoo Group earlier this year
  • As it happened: Stocks fall as oil creeps up; Trump to ‘finish job’ in Iran

    Markets
    Donald Trump speaking at the PAAP office conference, addressing key political issues and strategies in a formal setting.
CityPM

Independent European business, markets and political news for decision-makers.

Morning Briefing

Europe

  • Germany
  • France
  • Europe
  • UK & Ireland

Business

  • Markets
  • Banking
  • Technology
  • Energy
  • Property
  • Fintech

Editorial

  • Opinion
  • Editorial Policy
  • Corrections
  • Contact

Company

  • About City PM
  • Privacy Policy
  • Terms of Use
  • Cookie Policy
© 2026 City PM Ltd · Published by CityPM Media, Bahnhofstrasse 65, 8001 Zürich, Switzerland
Privacy · Terms · Cookies · Facebook