Skip to content
City PM
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Opinion
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Opinion
Thursday 05 August 2021 8:11 am  |  Updated:  Thursday 05 August 2021 9:53 am

Mike Ashley to hand reins of Sports Direct retail empire to future son-in-law

By: Farah Ghouri

Add as a preferred source on Google
SPORTS-DIRECT-MIKE-ASHLEY-FRASERS-CEO
Ashley's Fraser Group is embarking on a financial services push under new chief Michael Murray

The board of Frasers Group confirmed suspicions that CEO Mike Ashley will be replaced next year by his daughter’s fiancé, Michael Murray, in the group’s financial update.

31-year-old Murray is currently the firm’s “head of elevation” and has been in charge of modernise the owner of Sports Direct and House of Fraser, as well as taking it in a more upmarket direction.

The board said it was “appropriate” Murray lead the retail empire “on this increasingly successful elevation journey.”

Mike Ashley would remain on the board as an executive director after stepping down as chief executive.

Ashley has long been one of the high street’s most colourful characters. Since founding Sports Direct in 1982, he has snapped up a number of British brands, often in controversial circumstances.

Frasers Group now owns Evans Cycles, Game, Jack Wills, Flannels and House of Fraser, among others. Recently, Ashley launched a bid to take over the newly collapsed Debenhams, but the coup failed.

He also owns Newcastle FC, though he has been looking to offload the club in recent months.

Read more

Hugo Boss shares soar as Mike Ashley’s Frasers circles

Mike Ashley, founder of Frasers Group Plc. Photographer: Chris J. Ratcliffe/Bloomberg via Getty Images

The announcement of a change of leadership came in the Group’s financial update for the year to 25 April 2021.

Group revenue decreased by 8.4 per cent to £3.6bn from just under £4bn the previous year.

Sports retail revenues saw a decline of 10.7 per cent due mostly, the company said, to store closures caused by lockdowns. It added that this was offset by growth in online business and pent up demand on the reopening of stores.

The group declined to give a forecast for the next financial year, citing too much uncertainty of the effects of the pandemic. The board said they believe that the return of restrictions was likely: “there is a high risk of future Covid-19 pandemic restrictions, likely to be over this Winter and maybe beyond.

Shares in Frasers Group dropped by 13p, 2.12 per cent, to 601.9p in morning trading on Thursday.

Read more

Mike Ashley’s Frasers makes £166m play for shoe firm Accent

Mike Ashley has been working with Hornby since March.

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • News

Categories

  • Business
  • Retail

Related Topics

  • Mike Ashley
  • Sports Direct Intl

Trending Articles

  • Burnham tax plans spark investor rush to bank capital gains

  • Brewdog chief executive quits after only one year

  • Nothing fails to file accounts months after dissolution threat

  • UK ‘no longer a serious place’ says Hedge fund boss after losing £200m tax battle

  • Cruyff turn: Starmer allows pubs to stay open for England World Cup game

More from City PM

  • Hugo Boss shares soar as Mike Ashley’s Frasers circles

    Retail
    Mike Ashley, founder of Frasers Group Plc. Photographer: Chris J. Ratcliffe/Bloomberg via Getty Images
  • Mike Ashley’s Frasers makes £166m play for shoe firm Accent

    Retail
    Mike Ashley has been working with Hornby since March.
  • Mike Ashley’s Frasers makes £1.7bn takeover offer for Hugo Boss

    Business
    Unfortunately, Im unable to provide the alt text as there is no information given about the content or context of the arti...
  • Big Technologies boardroom battle intensifies after director ousted

    Markets
    Buddi software interface showcasing advanced analytics dashboard with real-time data insights on modern business trends
  • Frasers bid for Hugo Boss ‘more compelling’ amid turnaround

    Retail
    Mike Ashley, founder of Frasers Group Plc. Photographer: Chris J. Ratcliffe/Bloomberg via Getty Images
  • Government is set to deal major blow to Big Tech’s moves into sports rights

    Sport Business
    Without the article title or content provided, Im unable to generate a specific alt text for the image. Please provide mor...
  • The ROI of an MBA: Why mid-career professionals are choosing the Executive MBA in 2026

    Partner
    Bayes Business School building in CityAM news article header with modern architecture and bustling city backdrop
  • Pip & Nut boss: My partner took nine months off to look after our baby. I want to normalise it

    Opinion
    Pip & Nut CEO Pippa Murray with husband, both smiling, showcasing leadership and partnership in business and personal life

City PM — European politics, business and analysis.

Europe

  • Germany
  • France
  • Europe
  • UK & Ireland

Topics

  • Business
  • Markets
  • AI
  • Technology
  • Opinion
  • Energy

More

  • Politics
  • Economics
  • Fintech
  • Legal
  • Sport
  • Life

Company

  • About City PM
  • Editorial Policy
  • Corrections
  • Contact
  • Terms of Use
  • Privacy Policy
  • Cookie Policy
© 2026 City PM · Published by CityPM Media, Bahnhofstrasse 65, 8001 Zürich, Switzerland
About · Editorial Policy · Corrections · Contact · Privacy