Marmite’s changes personalised jar service considers “Brexit” a profanity
Whether you love or hate Brexit, there's no need to censor it.
Mere weeks after the biggest news story of 2016, #MarmiteGate agitator Unilever is offering fans of the divisive yeast spread the opportunity to personalise a jar with their name for Christmas.
Of course, the first thing any mature adult would attempt to do is fill the online form with profanities. Most swear words are banned, (especially some of the worst on this list). Vegemite and Bovril work just fine. But try and type "Brexit" in, and the platform considers the referendum compound offensive.
Speaking to a representative of the company which produces the personalised jars, City PM was told the word Brexit is "not allowed because it’s political, and they don’t allow anything political on the jars".
As a litmus test, typing in anything from "referendum", to "inflation," both of which could be considered political, is perfectly acceptable.
The response from a Unilever representative was this: "Essentially Marmite as a brand wants to remain politically neutral, but the term Brexit is controversial, and we want to avoid being associated with any political movement or ideal."
There are certainly worse terms the platform allows, and at least 52 per cent of the public don't find the term controversial – could this be the start of #MarmiteGate2.0?