Skip to content
City PM
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Opinion
  • DE
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Opinion
  • DE
Thursday 10 March 2016 10:28 am

Maria Sharapova: Racket manufacturer Head extends endorsement deal despite failed drugs test

By: Joe Hall

Add as a preferred source on Google

Under-fire tennis star Maria Sharapova has been given a commercial boost after racket manufacturer Head extended their sponsorship of the Russian, despite revelations of a failed drugs test.

Head praised the five-time grand slam champion's "honesty and courage" in admitting she had tested positive for banned substance meldonium at the Australian Open in January.

The firm's commitment to continue working with Sharapova contrasts starkly with sponsors Nike, Tag Heuer and Porsche who moved to distance themselves from the former world No1 earlier this week.

Read more: Money, not morality, behind Sharapova's sponsor exodus

"The honesty and courage she displayed in announcing her mistake was admirable. Head is proud to stand behind Maria, now and into the future and we intend to extend her contract," read a statement from the company.

"We look forward to working with her and to announcing new sponsorships in the weeks and months ahead.

"Maria may have made a mistake, but she has earned the benefit of the doubt and we are extending it to her. We look forward to many more years of working with Maria."

Sharapova said on Monday that she had taken meldonium for 10 years for medicinal reasons and was unaware the World Anti-Doping Agency had banned the substance at the beginning of 2016.

The 28-year-old five-time grand slam winner has been provisionally suspended from tennis starting on March 12 by the International Tennis Federation.

Other tennis stars with sponsorship deals from Head include Novak Djokovic and Andy Murray, who holds an outspoken anti-doping stance.

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • Life&Style

Categories

  • Sport

Trending Articles

  • Citroën 2CV returns as a £13,000 electric car, and the timing is no accident

  • The former African gold miner taking on the billionaire Issa brothers

  • Music tycoon Simon Cowell sued by prominent City lawyer

  • Exclusive: Big Four giant KPMG to cut more jobs

  • I was on the Goodyear blimp above London – here’s what it was like

More from City PM

  • Is football eating itself? Not before it eats other sports first

    Sport Business
    Breaking news event gathering with journalists and cameras capturing a live press conference in a bustling media room
  • Brexit 10 years on: Business does not want a referendum rerun, says CBI chief

    Business
    CBI Chief Economist Newton-Smith addressing economic trends at a business conference podium with charts in the background
  • ‘Bogus claim’: Ryanair hits back at watchdog probe into family seating policy

    Transport & Infrastructure
    Elon Musk and Ryanair CEO Michael O’Leary face off amid acquisition rumors in a business meeting setting
  • Number of private school pupils plummets after Labour’s VAT hike on fees

    Education
    School children
  • Professional services firms the ‘flavour of the month’ for cyberattacks

    Prof Services
    The ICO said it initially planned to fine Capita a total of £45m, but this was later reduced by “mitigating factors”
  • Banks woo the wealthy to ace stable income streams

    Banking
    Breaking news concept with abstract digital elements and world map on a business news website
  • Former KPMG chief joins £10m funding round for AI-powered audit challenger

    AI
    Cortea founders Valentin Neumann and Phillipp Hovelmann standing together, with Neumann on the left and Hovelmann on the r...
  • Mercedes-Benz slammed for swerving payout for car with ‘serious safety risk’

    Banking
    Mercedes (Photo by Thomas Niedermueller/Getty Images)

City PM — European politics, business and analysis.

Europe

  • Germany
  • France
  • Europe
  • UK & Ireland

Topics

  • Business
  • Markets
  • AI
  • Technology
  • Opinion
  • Energy

More

  • Politics
  • Economics
  • Fintech
  • Legal
  • Sport
  • Life

Company

  • About City PM
  • Editorial Policy
  • Corrections
  • Contact
  • Terms of Use
  • Privacy Policy
  • Cookie Policy
© 2026 City PM · Published by CityPM Media, Bahnhofstrasse 65, 8001 Zürich, Switzerland
About · Editorial Policy · Corrections · Contact · Privacy · Facebook