Skip to content
City PM
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Opinion
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Opinion
Wednesday 04 June 2025 2:09 pm  |  Updated:  Wednesday 04 June 2025 2:17 pm

Majority of Brits don’t understand investment funds, survey finds

By: Elliot Gulliver-Needham

Add as a preferred source on Google
Hargreaves Lansdown office building during daytime, symbolizing the companys transition post co-founder Peter Hargreaves exit

A majority of Brits lack knowledge of key financial and investment terms, a new study from Hargreaves Lansdown has found, underscoring the scale of the challenge to encourage more people to invest for the long term.

Only 37 per cent of Brits could correctly identify an investment fund, according to a survey of 2,000 people by Opinium for the investment platform.

Picking from five possible descriptions of a fund, just over a third selected correctly, with 11 per cent describing a fund as money held in shares and five per cent thinking it was a type of savings account.

Only 28 per cent of women were able to answer the question correctly, compared to 48 per cent of men, which the investment platform said left the group less likely to invest due to a lack of understanding.

“Part of the solution lies in how the financial industry uses language, and an understanding that terms that are familiar to investors are alien to non-investors,” said Sarah Coles, head of personal finance at Hargreaves Lansdown.

Investment ignorance

A majority of respondents to the Hargreaves Lansdown survey (54 per cent) also said they didn’t know what the word ‘compounding’ meant in an investment context, with more than a fifth saying they had never heard the term at all.

Meanwhile, only 13 per cent could correctly identify that the word ‘equity’ and the word ‘share’ are used interchangeably when talking about stock market investments.

19 per cent thought an equity was a more complex financial instrument, while 14 per cent thought a share was something you hold while an equity is something you invest in. 46 per cent said they didn’t know at all.

“This isn’t just some of the complex jargon attached to more advanced investment strategies, it includes the basics that beginners need to get their heads around, like ‘investment funds’, ‘shares’, ‘equities’ and the concept of compounding,” said Coles.

“These are so fundamental to taking your first steps into investment that there’s an urgent need to breach the knowledge gap.”

Read more

AllianzGI chief executive warns of  AI ‘socialism’ as investors lean on chatbots

Allianz is set to cut 650 jobs in the UK.

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • News

Categories

  • Business

People & Organisations

  • Compounding
  • Hargreaves Lansdown
  • investment funds
  • Retail investing
  • Sarah coles

Trending Articles

  • Burnham tax plans spark investor rush to bank capital gains

  • Brewdog chief executive quits after only one year

  • Nothing fails to file accounts months after dissolution threat

  • UK ‘no longer a serious place’ says Hedge fund boss after losing £200m tax battle

  • Cruyff turn: Starmer allows pubs to stay open for England World Cup game

More from City PM

  • AllianzGI chief executive warns of  AI ‘socialism’ as investors lean on chatbots

    Investing
    Allianz is set to cut 650 jobs in the UK.
  • Top Summer Destinations 2026 Revealed by Leading Travel Agent Opodo

    Business Wire
  • FCA looks to check power of investment trust boards after Saba uproar

    Investing
    The FCA launched a consultation on the regime for hedge funds and alternative investment managers.
  • SpaceX IPO could get wave of Brits back into equity markets, Peel Hunt boss says

    Markets
    SpaceX Falcon 9 rocket launching into a clear sky during May 2026 mission, showcasing advanced aerospace technology
  • Ares Management flagship private credit fund slammed with withdrawal requests

    Investing
    Wall Street banks enjoying a boom in quarter three as deal making soared.
  • Labour turmoil and Iran war brings ‘reversal of fortunes’ for UK economy

    Economics
    Three in five Brits believe the UK economy is worsening, a new poll ran by KPMG has shown.
  • Space X to allow British investors to buy into blockbuster IPO  

    Investing
    Elon Musk's SpaceX IPO
  • Delaying estate planning could cost affluent Brits over £12bn

    Personal Finance
    Reeves is reportedly considering a range of property taxes

City PM — European politics, business and analysis.

Europe

  • Germany
  • France
  • Europe
  • UK & Ireland

Topics

  • Business
  • Markets
  • AI
  • Technology
  • Opinion
  • Energy

More

  • Politics
  • Economics
  • Fintech
  • Legal
  • Sport
  • Life

Company

  • About City PM
  • Editorial Policy
  • Corrections
  • Contact
  • Terms of Use
  • Privacy Policy
  • Cookie Policy
© 2026 City PM · Published by CityPM Media, Bahnhofstrasse 65, 8001 Zürich, Switzerland
About · Editorial Policy · Corrections · Contact · Privacy