Skip to content
City PM
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Opinion
  • DE
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Opinion
  • DE
Tuesday 30 January 2024 5:54 pm

London 2012 champ Brownlee relishing return to city for T100 Triathlon World Tour

By: Frank Dalleres

Sports Editor

Add as a preferred source on Google
London 2012 gold medallist Alistair Brownlee is part of the T100 World Triathlon Tour, which is coming to the city in July
London 2012 gold medallist Alistair Brownlee is part of the T100 World Triathlon Tour, which is coming to the city in July

When Alistair Brownlee is in London he likes to get about by hopping on a Lime bike, but the triathlete could be pedalling through the streets of the capital this summer in a more competitive context.

That’s because Brownlee is one of the elite athletes who compete on the T100 Triathlon World Tour – formerly known as the PTO Tour – which has announced a London race as part of a significantly expanded eight-date calendar for 2024. 

The double Olympic champion won one of his golds at London 2012 and is already looking forward to the prospect of swimming, cycling and running here again in July. 

“It’s brilliant to have one in London. I’m a big proponent that every time we have sporting events in the UK, they get well spectated and supported,” said the 35-year-old.

“So I hope lots of people come out and spectate and support. Obviously London is a home race, but it’s a special kind of global city so it’s good for the PTO as well.”

The rebranded T100 Triathlon World Tour launched on Tuesday at City Hall in Docklands, where the London race will start and finish – via a bike ride to Westminster and back.

For its third season, the tour has expanded from three races to eight, with dates in Miami, California, Lake Las Vegas and Dubai also joining existing venues Singapore and Ibiza. 

“The PTO wants to be a global sports property. And to do that, I guess you want to be in some of the most interesting locations around the world,” Brownlee added. 

Read more

Banks woo the wealthy to ace stable income streams

Breaking news concept with abstract digital elements and world map on a business news website

“They’ve done that with races in places like London, Singapore, Las Vegas. That’s really, really appealing for everyone.”

The tour is backed by British-born billionaire Sir Michael Moritz and has a pioneering athlete-ownership model in which the competitors get equity.

Londoner Lucy Charles-Barclay is set to race in her home city when the T100 World Triathlon Tour visits
Londoner Lucy Charles-Barclay is set to race in her home city when the T100 World Triathlon Tour visits

The eight T100 events – the name is a reference to the 100km distance over which the races are run – feature men’s and women’s fields made up of 20 leading professionals.

Londoner Lucy Charles-Barclay, currently fourth in the PTO’s world rankings, is relishing bringing the tour to her home city.

“When they mentioned that London might be happening, I was really excited. I was like, ‘Guys, you’ve got to make that one happen’. Because for me that feels like a home race,” she said.

“I live literally 20 minutes around the corner. So I have raced in these docks before when I was a swimmer as well.

“I don’t think that’s going to give me any advantage but hopefully the home crowd might give me a bit of an advantage, and just being able to have my friends and family actually watch me live. That doesn’t happen very often, so that will be amazing.”

Read more

British Crews Join Italy’s round‑the‑coast Marina Militare Nastro Rosa Tour 2026

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • Sport

Categories

  • Sport
  • Sport Business

Related Topics

  • Sport business
  • Triathlon

Trending Articles

  • DEWA International Launched as a Wholly Owned Independent Subsidiary of DEWA to Develop Global Energy and Water Projects

  • Exclusive: PwC set to cut audit jobs amid market slowdown

  • Exclusive: Big Four giant KPMG to cut more jobs

  • e.l.f. Cosmetics is Giving Away Thousands of Driving Lessons to UK Learners

  • Music tycoon Simon Cowell sued by prominent City lawyer

More from City PM

  • Banks woo the wealthy to ace stable income streams

    Banking
    Breaking news concept with abstract digital elements and world map on a business news website
  • British Crews Join Italy’s round‑the‑coast Marina Militare Nastro Rosa Tour 2026

    Business Wire
  • Saudi Arabia’s PIF sign Queen’s deal despite wider sporting retreat

    Sport Business
    GettyImages 2221945175 depicts a significant moment in a newsworthy event, featuring key figures and dynamic interactions.
  • Wimbledon stars Sinner and Sabalenka drop threat after progress in prize money talks

    Sport Business
  • Nocturne London dazzles as riders take in Square Mile

    Sport Business
    Urban landscape featuring city skyline and gantry cranes, captured on a Saturday, showcasing industrial and architectural ...
  • Arsenal launch £7k-a-head VIP package with seats behind dugout and player meeting

    Sport Business
    High-resolution image of a business meeting with diverse professionals discussing a project in a modern office setting
  • Mayor Khan hails London as ‘undisputed global capital for women’s sport’ amid £50m boost

    Sport Business
    Getty Images logo on a blurred background, representing stock photo services, visual media, and professional photography.
  • Women’s rugby in England is way ahead, and the RFU deserves credit

    Sport Business
    Breaking news scene with bustling city street, reporters gathering, and onlookers observing, highlighting urban life and m...

City PM — European politics, business and analysis.

Europe

  • Germany
  • France
  • Europe
  • UK & Ireland

Topics

  • Business
  • Markets
  • AI
  • Technology
  • Opinion
  • Energy

More

  • Politics
  • Economics
  • Fintech
  • Legal
  • Sport
  • Life

Company

  • About City PM
  • Editorial Policy
  • Corrections
  • Contact
  • Terms of Use
  • Privacy Policy
  • Cookie Policy
© 2026 City PM · Published by CityPM Media, Bahnhofstrasse 65, 8001 Zürich, Switzerland
About · Editorial Policy · Corrections · Contact · Privacy