The cookie has crumbled – online tracking faces an uncertain future March 16, 2014 @LiamWardProud THE TRACKING of individuals’ browsing habits burst into the public consciousness last year as a result of Edward Snowden’s revelations about US spy agencies’ online snooping. But it’s an issue digital marketers have been grappling with for some time. The industry standard tracking tool – the cookie – is dying a slow death, and [...]
The week in brief March 16, 2014 Reebok unveils new logo In the second overhaul of the sportswear company’s logo in its 121-year history, Reebok has unveiled a new design to reflect its focus on fitness. Chief marketing officer Matt O’Toole said: “The new brand mark signals a clear purpose for our brand.. It is a symbol of change – an invitation [...]
Fancy a brew? Annabel Palmer talks craft beer with Draft House’s Charlie McVeigh March 10, 2014 Draft House founder Charlie McVeigh talks about the perils of the hospitality industry, and how he’s taking advantage of Britain’s real ale renaissance A CRAFT beer revolution has taken hold in Britain. Consumption of independently-brewed beer rose by 22.3m pints to 415m pints in 2012, according to the Society of Independent Brewers. And figures suggest [...]
The Power of Three: How big business could join government to support small companies March 10, 2014 IF I received a pound for every time a chief executive of a large firm said to me “we’d like to be the champions of small business”, I’d be comfortably off. However, over the past year, I’ve seen an increasing number of businesses not only voicing this statement, but acting on it. This is a [...]
Gimme 5 March 10, 2014 …TOP BUSINESS SCHOOLS FOR ENTREPRENEURSHIP 1. Harvard Business School Tuition: $58,875 (per year) The top school for those wanting to refine an existing idea; looking for an idea or team to join; or thinking about entrepreneurial companies to join upon graduation. 2. Stanford Graduate School of Business (SGSB) Tuition: $59,990 (per year) The Center for [...]
The week in brief March 10, 2014 Cost of Twitter advertising continues to fall The cost of advertising on Twitter fell by 18 per cent in the fourth quarter of 2013 and 67 per cent over the whole year, according to the company’s annual report, released on Friday. Its ad revenue grew by 110 per cent in 2013. As its advertising inventory [...]
City watchdog outlines new rules to govern crowdfunding firms March 6, 2014 THE FINANCIAL Conduct Authority (FCA) yesterday confirmed new rules for crowdfunding which, it says, will help protect consumers. Its aim is to give people access to “fair, clear information” when using loan-based or securities-based crowd funding platforms. A total of £28m was raised through crowdfunding last year – a 600 per cent increase from 2012. [...]
FCA confirms new rules for crowdfunding March 6, 2014 The Financial Conduct Authority (FCA) has confirmed new rules for crowdfunding which, it says, will help protect consumers. Its aim is to give people more access to “fair, clear information” when using loan-based or securities-based crowd funding platforms. £28m was raised through crowdfunding last year – a 600 per cent increase from 2012. The FCA [...]
Human touch March 2, 2014 Annabel Palmer talks to Lindsay Pattison, UK chief executive at Maxus Global SIR Martin Sorrell decided in 2008 that there was room in the world for another global media network. In October that year, Maxus was born. Current UK chief executive and global chief strategy officer Lindsay Pattison has been credited with humanising and realigning [...]
The week in brief March 2, 2014 Cadbury in £7.5m communication campaigns launch The confectionery company has invested £7.5m in a campaign for its new Dairy Milk Ritz and Lu products. A 30-second TV ad, created by Fallon and directed by David Wilson, premiered on British TV on Saturday. Cadbury hopes this will help position the brand in the afternoon tea break [...]
