Skip to content
Thursday 23 July 2026London --:--Frankfurt --:--Zurich --:--
NewslettersSearchEN · DE
City PM

European business, markets and politics

FTSE 100
10,716.97
+1.24%
DAX
25,155.41
0.00%
CAC 40
8,437.89
0.00%
STOXX 50
6,316.99
0.00%
  • Europe
  • Markets
  • Business
  • Economy
  • Technology
  • Politics
  • Opinion
More
GermanyFranceBankingAIEnergyFintechPropertyCapital Markets
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Economy
  • Technology
  • Politics
  • Opinion
  • DE
Tuesday 30 January 2024 6:00 am  |  Updated:  Monday 29 January 2024 7:57 pm

Hunt should listen to business leaders on the costly tourist tax

By: City PM reporter

Add as a preferred source on Google
VIRUS-GUCCI-KERING

Can a relatively small change to VAT laws really cost the country as much as West End retailers suggest?

To the many of us who don’t choose our next weekend break on the back of a tax-break on our next Gucci handbag, the idea seems ludicrous. But there is a reason so many retailers and tourism chiefs are saying the same thing: it really does matter.

The removal of VAT-free shopping for foreigners ‘saves’ the Treasury £2bn – a not insignificant amount, but trifling in the grand scheme of the nation’s budget. But that £2bn, and the cockamamie way we develop tax policy, makes reversing the decision almost impossible: Treasury mandarins consistently state that should that £2bn disappear, it would mean “money we would need to find elsewhere to help fund.”

The offence to grammar rules aside, what this effectively means is that once an effective tax hike is on the books, getting rid of it means raising taxes elsewhere. That is how the tax ratchet works: once the government has its hands on your cash, foreigner or otherwise, there is precious little chance of it being handed back. 

Apart from eternal vigilance on new taxes, what should we take away from the tourist tax debacle?

The good news is that it can be used as Exhibit A in every study of counter-productive tax hikes, not only nipping away at GPD but producing a lower level of revenue overall for the Treasury as fashion-loving, price-conscious tourists head for Paris or Milan.

The bad news is that current Treasury policy making has little time for evidence-based u-turns, nor indeed anything more substantive than tinkering round the edges.

More than a decade ago, the Conservative party came to power promising amongst other things to make the tax code less complicated. It has done the opposite. Only real reform of the whole code, from top to bottom, will deliver the change required now.

We shan’t hold our breath.

Read more

Tom Kerridge: No good restaurant has ever been run by accountants

Celebrity chef Tom Kerridge smiling during a cooking demonstration, wearing a chefs uniform in a professional kitchen setting

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • Opinion

Categories

  • Opinion
  • Retail

Trending Articles

  • Romesh Ranganathan makes it hard to defend the BBC

  • Tax rises ‘guaranteed’ as Healey faces £22bn black hole from Burnham spending plans

  • Regulator flags BDO’s ‘unacceptable’ audit issues for fifth year in a row 

  • ‘We are going to run out’: Mitie marks eleventh mega takeover of 2026

  • Rachel Reeves’ sister takes top legal role in Burnham’s Cabinet overhaul

More from City PM

  • Tom Kerridge: No good restaurant has ever been run by accountants

    Hospitality
    Celebrity chef Tom Kerridge smiling during a cooking demonstration, wearing a chefs uniform in a professional kitchen setting
  • Frasers slams ‘nonsense rumours’ over Harvey Nichols bid

    Retail
    Michael Murray addressing the audience at a business conference, wearing a tailored suit and speaking at a podium with a m...
  • Burnham risks ‘breaking manifesto’ without business rates reform

    Retail
    Andy Burnham speaking at a public event, addressing the audience with a focused expression, highlighting his leadership role.
  • JP Morgan’s Jamie Dimon under fire over whether he lobbied Treasury on Epstein advice

    Banking
    Jamie Dimon in a dark suit, serious expression, business setting, highlighting leadership in the financial industry
  • Warehouse tax could threaten high street businesses, Burnham warned

    Retail
    Amazon logo on a building, representing the e-commerce giants brand and corporate presence.
  • Unfunded Digital ID will not free up new cash for Burnham’s cost of living plans

    Politics
    Burnham cityscape at sunset with historic buildings and bustling streets, highlighting the vibrant urban landscape
  • Burnham urged to go further to fix ‘broken’ business rates

    Retail
    Burnham cityscape at sunset with historic buildings and bustling streets, highlighting the vibrant urban landscape
  • Tax rises ‘guaranteed’ as Healey faces £22bn black hole from Burnham spending plans

    Economics
    Chancellor John Healey smiling, wearing a navy suit, white shirt, and red tie.
CityPM

Independent European business, markets and political news for decision-makers.

Morning Briefing

Europe

  • Germany
  • France
  • Europe
  • UK & Ireland

Business

  • Markets
  • Banking
  • Technology
  • Energy
  • Property
  • Fintech

Editorial

  • Opinion
  • Editorial Policy
  • Corrections
  • Contact

Company

  • About City PM
  • Privacy Policy
  • Terms of Use
  • Cookie Policy
© 2026 City PM Ltd · Published by CityPM Media, Bahnhofstrasse 65, 8001 Zürich, Switzerland
Privacy · Terms · Cookies · Facebook