Skip to content
City PM
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Opinion
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Opinion
Monday 22 September 2025 2:15 pm

HSBC: City market’s top firm turns to Asia and Middle East

By: Samuel Norman

Senior City Reporter

Add as a preferred source on Google
HSBC's Canary Wharf office.
HSBC faces another regulatory headache.

HSBC is setting its sights on Asia and the Middle East for further growth prospects after wielding the axe at parts of its European operations.

A top boss at Britain’s most valuable bank – and top FTSE100 company by market cap – said both regions have “an enormous amount of capital” which was a significant and permanent trend. 

On the Middle East, Michael Roberts, the chief executive of Corporate and Institutional Banking at HSBC, said the group had “underestimated” the area.

“The interesting thing is the amount of money in the Middle East… You have a reordering of the world’s capital flows,” he told Bloomberg TV.

The gushing remarks on prospects in the two regions come as the bank’s chief executive Georges Elhedery crosses the one-year mark on his strategy to strip back costs across the group. 

Elhedery has taken the chop to European operations in his relentless pursuit of growth for the bank.

HSBC scaled down its investment banking operations in Europe and the Americas in favour of Asia and the Middle East and staff across the continents faced the axe.

Over ten per cent of the work force in France were culled after HSBC sold its retail banking business in France to CCF – a subsidiary of My Money group. 

Read more

Northern Trust Receives Approval for New EU Banking Branch in Ireland

City PM revealed in February the bank was set to cut a batch of investment bankers in London on the same day pencilled in for bonuses. 

HSBC ‘intensifying’ Asia pivot

Analysts previously told City PM the decisions marked a “continuation of the bank’s strategic pivot to Asia which has been intensifying over the past decade”.

Earlier this year, HSBC stormed past Astrazeneca to the top spot on the FTSE 100 index.

The bank holds a market cap of near £178bn.

But the bank’s continued repositioning efforts come amid spiked fears of a fresh tax hike on Britain’s banking sector.

Chancellor Rachel Reeves has faced calls from a batch of think tanks and most recently the Liberal Democrats to turn to the banks for an easy cash grab in the Autumn as she seeks to raise billions of pounds in extra cash to plug exuberant spending commitments.

Elhedery warned in July: “Additional taxation on banks runs the risk of eroding our continued investment capacity in the business and in supporting our customers, and ultimately in delivering growth for the UK”.

Read more

Kennedys tops £450m global revenue as Middle East conflict helps drive growth

Kennedys breaks through £400m global revenue barrier

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • News

Categories

  • Banking
  • Business

People & Organisations

  • Asia
  • Europe
  • Georges Elhedery
  • growth
  • HSBC
  • hsbc holdings
  • Middle East
  • Tax
  • Tax administration
  • Tax authority
  • tax avoidance
  • tax bill
  • tax breaks
  • tax burden
  • Tax Changes
  • tax competitiveness
  • tax cut

Trending Articles

  • Reeves’ new tax charge on cash ISAs faces fierce industry backlash

  • As it happened: Stocks recover after markets rocked by tech-sell off; US claims ‘good foundations’ of Iran deal

  • Revealed: Secret Treasury plan to tax State Pension before it is paid out

  • Burnham’s new chief of staff ran City firm advising Thames Water and rival Heathrow bidder

  • As it happened: FTSE 100 scrapes into green after Segro’s surge; Oil at pre-war levels after Trump snaps at industry

More from City PM

  • Northern Trust Receives Approval for New EU Banking Branch in Ireland

    Business Wire
  • Kennedys tops £450m global revenue as Middle East conflict helps drive growth

    Legal
    Kennedys breaks through £400m global revenue barrier
  • Northern Trust Asset Management Launches Sustainable Multifactor Funds

    Business Wire
  • As it happened: Stocks and oil recover as Iran declares end to strikes; tech rally rocks markets

    Markets
    Breaking news graphic with headline text, featuring a digital world map and icons symbolizing global connectivity
  • Options Expands Middle East Footprint with Abu Dhabi Securities Exchange (ADX) Feed Onboarding

    Business Wire
  • Northern Trust Asset Management Announces Adaptive Equity Funds

    Business Wire
  • HSBC targets $100m in savings with Google Cloud AI tie-up

    Banking
    Picture of HSBC building outside.
  • Asian stocks reach record highs on tech euphoria and US-Iran peace deal

    Markets
    Abrdn's Asia Dragon has recorded chronic underperformance in recent years.

City PM — European politics, business and analysis.

Europe

  • Germany
  • France
  • Europe
  • UK & Ireland

Topics

  • Business
  • Markets
  • AI
  • Technology
  • Opinion
  • Energy

More

  • Politics
  • Economics
  • Fintech
  • Legal
  • Sport
  • Life

Company

  • About City PM
  • Contact
  • Terms of Use
  • Privacy Policy
  • Cookie Policy
© 2026 City PM. All rights reserved.
About · Contact · Terms · Privacy