Skip to content
City PM
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Opinion
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Opinion
Tuesday 19 February 2019 7:14 pm  |  Updated:  Monday 03 June 2019 12:40 am

HSBC boss John Flint needs to deliver short term rigour to the bank as well as a long term vision

Imagine making nearly $20bn in profit during your first year in a job, only to be met with profound disappointment.

Such is the lot of John Flint, the latest chief executive tasked with bringing the best out of Europe's biggest bank.

HSBC's pre-tax profit for 2018 dragged the FTSE into the red on Tuesday, disappointing traders who had expected a number closer to $22bn.

The bank's shares closed down four per cent and even weighed on the similarly Asia-exposed lender Standard Chartered, which lost 2.1 per cent.

The financial megalith's newest Flint and chairman Mark Tucker – who took over from Stuart Gulliver and Douglas Flint in 2017 and 2018 respectively – stuck to their guns, insisting that HSBC is right to focus core services even more intensely on Asia, where it already makes 89 per cent of its earnings.

Read more: HSBC sued for £150m in relation to Disney tax avoidance scheme

Unfortunately for the pair, the US-China trade war took its toll last year, while nosediving markets also rocked several revenue streams in the fourth quarter.

The company's "jaws ratio" (the quirky term for income growth measured against spending growth) bit into negative territory, prompting investors to ask whether Flint should tighten the purse strings.

"We are clearly going to moderate the pace of some of our investments," he said, resisting any suggestion of laying off even a slither of the bank's 235,000 employees.

If you are an HSBC banker relying on an upcoming bumper bonus, by the way, you may wish to tighten some purse strings of your own.

On the subject of banker pay, Flint's remuneration is pushing £5m a year and in that light one cannot feel too much sympathy for his situation when revealing Tuesday's results.

He is correct on some big questions – the harm that could be inflicted by Donald Trump's trade war, for example. And, despite Trump, the promise held in Asian markets. Five people enter the global middle class every second, most of them in Asia, and HSBC's long-term positioning makes perfect sense.

In the short term, however, Flint still has to perform. If Tuesday's results were a blip, then so be it. But any more of the same and shareholders will expect the new boss to assume a more hard-nosed approach to his business.

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • News

Categories

  • Banking
  • Business

Related Topics

  • Company
  • Donald Trump
  • People
  • Standard Chartered
  • Stuart Gulliver
  • Tax

Trending Articles

  • Top Burnham adviser calls for capital gains and inheritance tax hikes

  • A meeting with the breakfast king of Mayfair

  • Clarkson’s Farm and why businesses must stop blaming the weather

  • As it happened: Supreme Court blocks Trump sacking; Andy Burnham vows ‘greater public control’; Comcast spin-off

  • BT tops FTSE 100 after finding new home for international business with Verizon joint venture

More from City PM

  • Burnham’s new chief of staff ran City firm advising Thames Water and rival Heathrow bidder

    Advisory
    James Purnell of Flint Global, highlighted in a business setting last year, showcasing leadership in strategic consulting.
  • HSBC bags £135m from former Silicon Valley Bank as job cuts push up restructuring bill

    Banking
    Picture of HSBC building outside.
  • Starling names HSBC veteran as chair in boardroom shake-up on road to IPO

    Fintech
    Starling Bank integrates Apple Pay 2022, showcasing digital banking innovation and seamless mobile payment solutions
  • HSBC targets $100m in savings with Google Cloud AI tie-up

    Banking
    Picture of HSBC building outside.
  • Could Burnham be the answer to free-to-air sport for all?

    Sport Business
    Getty Images logo on a digital screen, symbolizing media and stock photography in a business news context
  • HSBC coughs up $25m over Australian scam failures

    Banking
    HSBC's Canary Wharf office.
  • ‘Difficult year’ for discount retailer B&M as profits fall almost a half

    Retail
    Culverhouse storefront showcasing modern architecture and inviting entrance on a bustling city street
  • Banks woo the wealthy to ace stable income streams

    Banking
    Breaking news concept with abstract digital elements and world map on a business news website

City PM — European politics, business and analysis.

Europe

  • Germany
  • France
  • Europe
  • UK & Ireland

Topics

  • Business
  • Markets
  • AI
  • Technology
  • Opinion
  • Energy

More

  • Politics
  • Economics
  • Fintech
  • Legal
  • Sport
  • Life

Company

  • About City PM
  • Editorial Policy
  • Corrections
  • Contact
  • Terms of Use
  • Privacy Policy
  • Cookie Policy
© 2026 City PM · Published by CityPM Media, Bahnhofstrasse 65, 8001 Zürich, Switzerland
About · Editorial Policy · Corrections · Contact · Privacy