Harrods launches new luxury podcast amid editorial expansion
Harrods has launched a new podcast about the meaning of luxury as it looks to win over high-end shoppers with its renewed focus on editorial formats.
The six-episode series, hosted by journalist and broadcaster Mariella Frostrup, will host guests from the creative industries to discuss the “true meaning of modern luxury”.
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True Tales of Luxury, which is the department store’s first podcast, will be recorded within Harrods and will see guests discuss a personal object they consider to epitomise true luxury.
Harrods chief marketing and customer officer, Amanda Hill, said: “Luxury has never simply been about collecting objects; it is completely personal, experiential and unique.
“We are excited and invite some of the most creative people working today, people that inspire us, as well as the listener, to do the same.”
The new venture is the iconic department store’s latest attempt to bolster its editorial offering. Last year the company hired a host of new talent, including Tiffanie Darke as editor-in-chief.
Harrods has also launched new social media channels and is eyeing a revamp of its video content this year.
“I have always been fascinated by the stories that objects can tell, and the role which the things we value play in our lives,” said Frostrup.
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“Luxury is such a personal, subjective thing. The vast range of objects which were selected – from designer products to tools used in my guests’ individual craft – and the way they inspire and evoke joy, provided a completely unique and intimate discussion.”
Last week Harrods unveiled a new partnership with retail platform Farfetch as it looks to modernise its online presence amid declining high street footfall.