Skip to content
City PM
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Opinion
  • DE
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Opinion
  • DE
Thursday 09 July 2026 12:04 pm  |  Updated:  Thursday 09 July 2026 2:00 pm

Half of Gen Z Workers Report AI Guilt Despite Rising Demand for AI Skills

By: Business Wire

Add as a preferred source on Google

A new workplace trend is emerging for Gen Z employees: “AI Guilt”, where younger workers increasingly see AI literacy as essential to their careers, but do not yet feel they have clear permission for using it openly at work.

New data from Employment Hero, the global AI-powered employment platform, reveals that 50% of Gen Z workers feel guilty using AI to produce work, while 52% say using AI to do parts of their job feels like cheating.

The data forms part of Employment Hero’s latest global study – The AI Paradox at Work – examining AI adoption and attitudes among small businesses and their employees. The findings reveal a growing generational AI gap in the workplace, as young workers proactively build AI skills while feeling unsure about how to use them at work.

That lack of clarity is already increasing the risk of shadow AI. Four in ten (42%) of Gen Z workers use AI without their employer’s knowledge, while the same proportion often present AI-generated work as their own.

AI skills are becoming a career requirement

The result is a paradox at the heart of the modern workplace. The report revealed that nearly two thirds (64%) of UK employers say AI has changed what they look for when hiring, with “AI skills” officially entering the top five attributes employers look for in candidates – more important than “prior experience”.

 

Top attributes employers look for in candidate

Percentage

1

Work ethic and attitude

55%

2

Communication and interpersonal skills

47%

3

The ability to learn quickly

42%

4

Digital literacy

39%

5

AI skills

36%

6

Prior experience

31%

This demand isn’t going unnoticed. The research found that 37% of UK workers say that entry-level roles now specify AI knowledge, yet 23% don’t feel their skills are sufficient to compete in an AI-driven job market.

Against that backdrop, AI skills are increasingly becoming part of how young workers demonstrate adaptability, productivity and readiness for the future of work. However, many young workers do not yet know how to use it without feeling they are breaking an unwritten rule.

Ria Kaur, a University student and jobseeker spoke about her experience of AI guilt: “As a Gen Z student experiencing the world of work through internships and placements, I see AI everywhere. But I also find that, in workplace situations, AI can feel like my dirty little secret.

“I think this comes from the stigma around younger generations using AI, which becomes stronger in the workplace because of the frustrating idea that Gen Z are lazy, or that we do not know what real work is. If a young person uses AI at work, it can feel like people assume they are offloading the task or taking the easy way out. In reality, a lot of us are using it responsibly to understand a task, prepare for a conversation or make sense of something new – but I still feel like it has to be kept hidden.”

A generation proactively learning the rules in real time

The report reveals a generation eager to up-skill: 81% have taken it upon themselves to learn AI skills through social media. This comes as more than half (58%) of Gen Z workers say they feel positive about AI becoming a bigger part of their working life, compared with 25% who say they are worried. The issue is not whether young workers want to use AI, but whether they feel they have permission to use it openly, safely and in a way that builds confidence rather than guilt.

Kevin Fitzgerald, UK Managing Director at Employment Hero, said:

“There is a real contradiction emerging for young workers. They are being told that AI skills will be critical to their careers, and many are clearly enthusiastic about building those skills, but they still feel guilty when they actually use the tools. When half of Gen Z feel guilty using AI at work, and more than four in ten are doing so without their employer’s knowledge, it shows that workplace norms have not yet caught up with employee behaviour.

“AI shouldn’t feel like cheating. It should feel like using any other tool that helps people do their jobs better. But if workers don’t have clear guidance, they’ll continue to learn in the shadows, making it harder for businesses to understand AI’s true impact, manage risk and support skills development. The opportunity is to bring AI into the open, build trust, be transparent and help a generation use it confidently.”

View source version on businesswire.com: https://www.businesswire.com/news/home/20260709305721/en/

Contact

[email protected]

Read more

Working Brits are struggling to keep up with AI

London has defied national trends as job postings in the capital rose.

Share this article

  • Facebook
  • X
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • Businesswire

Categories

  • Survey

Trending Articles

  • Billionaire Easyjet founder in line for £800m payday from takeover

  • The former African gold miner taking on the billionaire Issa brothers

  • Tesco ‘in talks’ to exit eastern Europe

  • Pension pressure to help swell UK debt to three times size of economy

  • As it happened: FTSE 100 slump as oil soars; Trump says Iran will be ‘hit hard’ tonight

More from City PM

  • Working Brits are struggling to keep up with AI

    Tech
    London has defied national trends as job postings in the capital rose.
  • Adobe and LinkedIn target AI skills gap in marketing roles

    Tech
    Office for National Statistics
  • London Tech Week day three: Workers are adopting AI quicker than their bosses

    Opinion
    Getty Images logo displayed on a digital screen, showcasing the brands iconic design and presence in the media industry.
  • London workers most exposed to AI jobs cull

    Economics
    London skyline with modern skyscrapers and lush green foliage in foreground on a clear day, highlighting urban nature balance
  • Industry Execs Think Digital Transformation Is Working – but Staff Still Rely on Shadow IT to Get the Job Done

    Business Wire
  • Controlling the sprawl of shadow AI

    Partner
    UK initiative to manage AI expansion, showcasing technology control measures in urban settings
  • Jobs crisis: UK unemployment to hit highest level in a decade

    Business
    London office workers collaborating on AI and tech projects, surrounded by computers and digital interfaces in a modern wo...
  • Over a Quarter of UK Employees Admit to Using AI to Generate or Manipulate Expense Receipts to Top Up Their Salary

    Business Wire

City PM — European politics, business and analysis.

Europe

  • Germany
  • France
  • Europe
  • UK & Ireland

Topics

  • Business
  • Markets
  • AI
  • Technology
  • Opinion
  • Energy

More

  • Politics
  • Economics
  • Fintech
  • Legal
  • Sport
  • Life

Company

  • About City PM
  • Editorial Policy
  • Corrections
  • Contact
  • Terms of Use
  • Privacy Policy
  • Cookie Policy
© 2026 City PM · Published by CityPM Media, Bahnhofstrasse 65, 8001 Zürich, Switzerland
About · Editorial Policy · Corrections · Contact · Privacy · Facebook