Skip to content
Saturday 18 July 2026EN · DE
City PM

European business, markets and politics

  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Opinion
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Opinion
  • DE
Thursday 23 June 2016 6:53 pm

Five things we learned about the EU referendum from our Google searches

By: Lynsey Barber

Add as a preferred source on Google

Soon, we may consciously uncouple from the rest of Europe. What's it all about? Here's what the oracle of all modern day information (Google) has to say about it.

1. It's the economy, stupid

Immigration or the economy? When it comes to the referendum's effect on the country, it's apparently money that matters to us the most. Of the five top searches starting "How will Brexit affect…", just one wasn't related to the economy.

1. Euro
2. Pound
3. House prices
4. Immigration
5. Stock market

The two important matters have flip flopped as the biggest EU referendum related issue in terms of search interest – however, in the run up to Thursday's vote, as illustrated by this lovely chart (press the play button).

[custom id="159"]

2. France has questions

Why indeed, Liam Neeson? The French are having an existential moment and considering what they might have done for us to want to say au revoir. "Why do the British want Brexit?" is the most searched question relating to the referendum by our neighbours across the channel.

The biggest questions posed by the majority of the rest of Europe, in comparison, are "What does Brexit mean?" and "What is Brexit?".

3. Eastern European countries are the least interested

France may be questioning our motivations, but they're certainly not as interested in the whole thing as other countries 

But it turns out, eastern European countries are the least interested. Here are the top 10 – and a handy map to show all the EU countries.

1. Ireland
2. Malta
3. Luxembourg
4. Denmark
5. Sweden
6. Germany
7. Netherlands
8. Belgium
9. Greece
10. Australia

4. More people are searching about leaving Europe

This scary-looking map does not, in fact, show the result of Thursday's referendum – contrary to some reports. That's because search interest does not necessarily indicate voting intention. Plenty of Remain supporting homeowners will likely be Googling questions such as "Will Britain leaving the EU affect house prices?".

[custom id="160"]

5. Britons have questions of their own

We're all scratching our heads over one thing: what, exactly, is Brexit? That's the most searched question across the UK according to Google. In connection with that, auto suggest fills in the following…

And our other most probing questions….

2. How do I vote in the EU referendum?
3. When is the EU referendum
4. Who can vote in the EU referendum
5. Will Brexit happen?

We'll have our answer soon, Google searchers. Soon.

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • News

Categories

  • Business
  • Politics
  • Tech

Trending Articles

  • Revealed: KPMG and Deloitte offer bumper redundancy packages to slash headcount

  • Motsepe backed to succeed Fifa’s Infantino by South African minister

  • Brewdog owner shrugs off James Watt takeover bid

  • Finsbury lines up Games Workshop splurge using merger windfall

  • Citroën 2CV returns as a £13,000 electric car, and the timing is no accident

More from City PM

  • What if Andy Burnham had become Labour leader in 2015?

    Opinion
    Andy Burnham campaigns to be Labour leader, 2015.
  • Singapore on Thames or the Sick Man of Europe?: The Economics of Brexit Ten Years from the Referendum 

    Opinion
    UK-EU Brexit negotiations meeting with officials discussing trade agreements and policy impacts in a formal conference room
  • ‘Not all sunlit uplands’: Pub bosses weigh in on whether Brexit leaves a bitter taste

    Hospitality
    Tim Martin speaking at a business conference, standing at a podium, discussing economic trends and strategies for growth
  • The greatest comms challenge facing business leaders today

    Opinion
    Person holding a megaphone, emphasizing a key announcement in a general news article on a business website.
  • Serco hits back after Zia Yusuf accuses FTSE 250 firm of being ‘hostile to Reform’

    Politics
    Former Chairman of Reform UK, Zia Yusuf addresses Reform UK supporters.
  • Defence and immigration help Serco weather outsourcing pressure

    Business
    Serco has benefitted from a Western increase in defence spending
  • VPN demand rockets as UK prepares for under-16 social media ban

    Tech
    Getty Images logo on a digital screen, symbolizing media and photography industry presence in news and business contexts
  • Britain to offer visa refunds to woo tech scale-ups

    Tech
    Peter Kyle speaking at a podium during a press conference, addressing current issues and developments

City PM — European politics, business and analysis.

Europe

  • Germany
  • France
  • Europe
  • UK & Ireland

Topics

  • Business
  • Markets
  • AI
  • Technology
  • Opinion
  • Energy

More

  • Politics
  • Economics
  • Fintech
  • Legal
  • Sport
  • Life

Company

  • About City PM
  • Editorial Policy
  • Corrections
  • Contact
  • Terms of Use
  • Privacy Policy
  • Cookie Policy
© 2026 City PM · Published by CityPM Media, Bahnhofstrasse 65, 8001 Zürich, Switzerland
About · Editorial Policy · Corrections · Contact · Privacy · Facebook