Skip to content
City PM
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Opinion
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Opinion
Tuesday 27 August 2024 8:50 am

Go Ape continues climb down from Covid-19 pandemic high

By: Jon Robinson

Add as a preferred source on Google
Go Ape has been employee owned since 2021. (Photo by Tabatha Fireman/Getty Images for Go Ape)
Go Ape has been employee owned since 2021. (Photo by Tabatha Fireman/Getty Images for Go Ape)

The financial performance of Go Ape continued its post-pandemic climb down following the “exceptional demand” it experienced as the UK came out of the Covid-19 lockdowns.

The employee-owned adventure group, which is headquartered in Bury St Edmunds, Suffolk, has reported a fall in its revenue by eight per cent in 2023 to £27.5m.

The decrease comes after its revenue also fell by 27 per cent in 2022.

Go Ape, which runs almost 40 sites across the UK, added that its visitor numbers fell by eight per cent to 1.2m because of “exceptional demand experienced in 2021 following national lockdowns, which continued into 2022”.

Its visitor numbers also fell by 16 per cent in 2022.

Newly-filed accounts with Companies House also show that Go Ape’s pre-tax profit was cut from £10.9m to £3.5m in 2023.

During the year, Go Ape opened two locations in Blackburn, Lancashire, and Chelmsford, Essex.

The average number of people employed by the company also rose from 898 to 968.

Go Ape was founded in 2002 by husband and wife team Tristram and Rebecca Mayhew and has been employed owned since 2021.

The company is 90 per cent owned by the employee ownership trust while Tristram and Rebecca Mayhew hold five per cent each.

Earlier this year, former Army captain Tristram Mayhew was n made an MBE in the King’s Birthday Honours.

The businessman has been recognised for his services to young people and youth empowerment.

Read more

Should museums in London start charging (again) for entry?

Marilyn Monroe posing in an iconic white dress, capturing her timeless elegance and classic Hollywood glamor.

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • News

Categories

  • Business

People & Organisations

  • Companies House
  • Covid-19
  • Covid-19 pandemic
  • employment
  • entertainment
  • Go Ape

Trending Articles

  • Revealed: Secret Treasury plan to tax State Pension before it is paid out

  • Two solicitors linked to Post Office scandal charged with misconduct

  • Burnham’s new chief of staff ran City firm advising Thames Water and rival Heathrow bidder

  • Barclays and Lloyds join banking sector plan for digital ID

  • Reeves’ new tax charge on cash ISAs faces fierce industry backlash

More from City PM

  • Should museums in London start charging (again) for entry?

    Life&Style
    Marilyn Monroe posing in an iconic white dress, capturing her timeless elegance and classic Hollywood glamor.
  • Matalan kicks off turnaround under new boss as retailer slashes jobs

    Retail
    Henrik Nordvall addressing a conference, wearing a suit, with a presentation screen in the background, engaging audience.
  • Babcock predicts global government defence spending spree after hit to profit

    Investing
    Babcock is a member of the FTSE 100.
  • Halfords eyes garage growth after wheels fall off cycling boom

    Retail
    Halfords store exterior showcasing signage and entrance, highlighting the brands presence in the retail automotive sector.
  • Billionaire IWG founder Mark Dixon steps down as chief executive

    Property
    Mark Dixon, CEO of IWG, in a business setting discussing flexible workspace solutions and future industry trends.
  • Debenhams shares boom as long-awaited turnaround bears fruit

    Retail
    Debenhams storefront in central London showcasing seasonal window displays and iconic signage on a bustling street.
  • Are office workers lonelier than they were during Covid WFH?

    Business
    A third of Brits feel lonely at work, with almost a fifth regularly going a full day without speaking to anyone.
  • Royal Mail boss pay soars to £7m despite profit slip

    Transport & Infrastructure
    Royal Mail delivery van outside a postal depot, representing the £21m fine by Ofcom for late mail deliveries.

City PM — European politics, business and analysis.

Europe

  • Germany
  • France
  • Europe
  • UK & Ireland

Topics

  • Business
  • Markets
  • AI
  • Technology
  • Opinion
  • Energy

More

  • Politics
  • Economics
  • Fintech
  • Legal
  • Sport
  • Life

Company

  • About City PM
  • Contact
  • Terms of Use
  • Privacy Policy
  • Cookie Policy
© 2026 City PM. All rights reserved.
About · Contact · Terms · Privacy