Skip to content
City PM
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Opinion
  • DE
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Opinion
  • DE
Tuesday 02 February 2016 5:04 pm

Findel dashes Mike Ashley’s hopes after selling Kitbag to American buyer

By: Kasmira Jefford

Add as a preferred source on Google

Findel has offloaded its replica football shirt business Kitbag to an American firm for £11.6m, putting an end to Mike Ashley’s hopes of buying the subsidiary.

The home shopping retailer said it has completed the sale to Fanatics, a US sportswear firm, more than a year after putting the sports strip retailer on the market.

The company said it will use the proceeds to cut the group’s bank debt and to help drive further growth within the group's core businesses, Express Gifts and Findel Education.

The sale will deal a blow to Sports Direct owner Mike Ashley, who bought a 19 per cent stake in Findel last year just months after failing to buy Kitbag.

The Newcastle United owner ran into further trouble in December after Findel shareholders overwhelmingly voted against appointing one of Sports Direct’s representatives to the board.

Findel also announced that it has dropped its search for a chief executive, saying that it was “no longer” appropriate following the sale and that the company should continue to be led by an executive chairman in the medium term.

The company said its current executive chairman David Sugden who has filled the role since March last year does not want to continue in the role and that it has kicked off a search for his successor.

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • Markets & Economics

Categories

  • Markets

Trending Articles

  • Exclusive: Big Four giant KPMG to cut more jobs

  • Music tycoon Simon Cowell sued by prominent City lawyer

  • The former African gold miner taking on the billionaire Issa brothers

  • Easyjet agrees to £5.7bn Apollo takeover

  • Tesco ‘in talks’ to exit eastern Europe

More from City PM

  • Mike Ashley’s Frasers makes £166m play for shoe firm Accent

    Retail
    Mike Ashley has been working with Hornby since March.
  • Debenhams owner hails ‘successful transformation’ as loss narrows

    Retail
    Debenhams storefront in central London showcasing seasonal window displays and iconic signage on a bustling street.
  • Hugo Boss urges investors to reject £1.7bn bid from Mike Ashley’s Frasers

    Retail
    Mike Ashley in a business suit at a corporate event, discussing strategic plans, surrounded by executives and media personnel
  • Hugo Boss shares soar as Mike Ashley’s Frasers circles

    Retail
    Mike Ashley, founder of Frasers Group Plc. Photographer: Chris J. Ratcliffe/Bloomberg via Getty Images
  • Boots eyes £7.5bn sale in blow to hopes of London IPO

    Retail
    Boots remains one of the group’s best performing business lines, with a London float suggested as recently as last year. (Photo by Oli Scarff/Getty Images)
  • Mike Ashley’s Frasers makes £1.7bn takeover offer for Hugo Boss

    Business
    Unfortunately, Im unable to provide the alt text as there is no information given about the content or context of the arti...
  • JD Sports becomes latest blue-chip to trade on New York market

    Retail
    The stock price of FTSE 100 retailer JD Sports has dropped a third in the last year
  • Activist investor pushing for M&C Saatchi break-up builds stake

    Media
    MC Saatchi advertising group office building exterior with company logo prominently displayed in a bustling urban setting

City PM — European politics, business and analysis.

Europe

  • Germany
  • France
  • Europe
  • UK & Ireland

Topics

  • Business
  • Markets
  • AI
  • Technology
  • Opinion
  • Energy

More

  • Politics
  • Economics
  • Fintech
  • Legal
  • Sport
  • Life

Company

  • About City PM
  • Editorial Policy
  • Corrections
  • Contact
  • Terms of Use
  • Privacy Policy
  • Cookie Policy
© 2026 City PM · Published by CityPM Media, Bahnhofstrasse 65, 8001 Zürich, Switzerland
About · Editorial Policy · Corrections · Contact · Privacy · Facebook