Skip to content
Thursday 23 July 2026London --:--Frankfurt --:--Zurich --:--
NewslettersSearchEN · DE
City PM

European business, markets and politics

FTSE 100
10,716.97
+1.24%
DAX
25,155.41
0.00%
CAC 40
8,437.89
0.00%
STOXX 50
6,316.99
0.00%
  • Europe
  • Markets
  • Business
  • Economy
  • Technology
  • Politics
  • Opinion
More
GermanyFranceBankingAIEnergyFintechPropertyCapital Markets
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Economy
  • Technology
  • Politics
  • Opinion
  • DE
Monday 22 July 2019 4:06 am  |  Updated:  Friday 19 July 2019 5:20 pm

DEBATE: Is 4G on the Tube something to get excited about?

By: Alex Deane and Ben Askins

Add as a preferred source on Google
NEW YORK, NY - JULY 20: A man looks at his smartphone as a train passes by at the 14th Street subway station, July 20, 2016 in New York City. The Metropolitan Transportation Authority (MTA) has placed digital signage in subway stations encouraging riders to be safe while playing the Pokemon Go app on their smartphones. (Photo by Drew Angerer/Getty Images)

Is 4G on the Tube something to get excited about?

Ben Askins, managing director at Verb Brands, says YES.

“Sorry I didn’t get back to you, I was on the Tube” is an anecdote that our grandchildren will be shocked by.

While it’s true that no one will be able to stop the incoming onslaught of obnoxious “Hello! Yeah I’m on the Tube! No, it’s rubbish!” Dom Joly types, the benefits of 4G on the London Underground are stark.

Yes, it’s important to switch off, but people will now have choice; Tube delays will be less painful; and 1.35bn passengers every year can continue whatever they were doing when they got on the escalator.

Commuters already spend £22.8bn a year on purchases made while on their journeys to or from work, a vast 14 per cent of annual online UK spend, and 4G will make Londoners’ travel useful time. Adding milk to your Ocado shop, buying those shoes on Asos, admiring Ronaldo’s new Bugatti on Instagram, or getting through the life admin you’ve been putting off for weeks – it’s all doable.

For the dreamers and bookworms, there’s no obligation to get your phone out. But for the rest of us, we’ll no longer have to mind the digital gap.

Alex Deane, a Conservative commentator, says NO.

Read more

No air conditioning on the Tube? Blame Sadiq Khan

Crowded London Underground platform during summer heat wave, passengers fanning themselves to stay cool

Refuges in which one’s fellow man is not turned into a screen-gazing, slack-jawed zombie inexorably dwindle to nothing: some flights (for now); churches (generally, at least); now, alas, we lose the Tube.

Is there any illustration of our dependence on these obsession boxes more obvious and powerful than the fact that people are apparently incapable of being temporarily offline even when deep underground?

People on the Tube – you may find this hard to believe – actually do this thing called “reading”. Actual books. I’m not kidding. Go down and see it, while you can. They talk to their friends without that tediously distracted air of the person perpetually pulling the screen down to refresh in search of something ephemeral rather than looking at what’s in front of them.

Now, the same frustration felt while navigating London streets around handset-hypnotised shufflers not looking where they’re going will be duplicated in the tunnelled world beneath us too. Thanks, progress.

Don’t the clots responsible realise that the absence of signal is the best thing about the Underground?

Main image credit: Getty

Read more

Andy Burnham should show London he cares by funding this one transport project

Andy Burnham, Mayor of Greater Manchester, standing outside 10 Downing Street in a suit and tie.

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • News
  • Opinion

Categories

  • Opinion
  • Tech

Related Topics

  • London business

Trending Articles

  • Romesh Ranganathan makes it hard to defend the BBC

  • Tax rises ‘guaranteed’ as Healey faces £22bn black hole from Burnham spending plans

  • Regulator flags BDO’s ‘unacceptable’ audit issues for fifth year in a row 

  • ‘We are going to run out’: Mitie marks eleventh mega takeover of 2026

  • Rachel Reeves’ sister takes top legal role in Burnham’s Cabinet overhaul

More from City PM

  • No air conditioning on the Tube? Blame Sadiq Khan

    Opinion
    Crowded London Underground platform during summer heat wave, passengers fanning themselves to stay cool
  • Andy Burnham should show London he cares by funding this one transport project

    Opinion
    Andy Burnham, Mayor of Greater Manchester, standing outside 10 Downing Street in a suit and tie.
  • Mayor gives green light for 4am Joshua vs Fury fight at Wembley

    Sport Business
    Business professionals in a meeting analyzing financial data on laptops, highlighting corporate strategy and decision-making.
  • London’s new ‘literary-themed’ hotel shows why hotels should not be themed

    Life&Style
    Luxurious Kensington Hideaway room featuring elegant decor, plush furnishings, and ambient lighting for a sophisticated re...
  • Tax online businesses more to save Britain’s struggling high streets

    Opinion
    Bustling Oxford Street with shoppers, iconic red buses, and storefronts under a clear sky in a vibrant urban scene
  • I was on the Goodyear blimp above London – here’s what it was like

    Life&Style
    Goodyear blimp hovering prominently in the sky against a clear backdrop, capturing attention with its iconic branding.
  • Daniel Hulme: I asked Elon Musk on a yacht to help me solve AI consciousness

    Opinion
    Daniel Hulme speaking at a business conference, wearing a suit, with a projector screen behind him displaying data graphs.
  • Brewdog owner shrugs off James Watt takeover bid

    Consumer
    BrewDog cans displayed in a variety of flavors and vibrant designs, highlighting the brands diverse craft beer selection.
CityPM

Independent European business, markets and political news for decision-makers.

Morning Briefing

Europe

  • Germany
  • France
  • Europe
  • UK & Ireland

Business

  • Markets
  • Banking
  • Technology
  • Energy
  • Property
  • Fintech

Editorial

  • Opinion
  • Editorial Policy
  • Corrections
  • Contact

Company

  • About City PM
  • Privacy Policy
  • Terms of Use
  • Cookie Policy
© 2026 City PM Ltd · Published by CityPM Media, Bahnhofstrasse 65, 8001 Zürich, Switzerland
Privacy · Terms · Cookies · Facebook