Skip to content
City PM
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Opinion
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Opinion
Thursday 30 October 2025 6:28 am  |  Updated:  Thursday 30 October 2025 11:29 am

Could this be the clearest sign yet that the rich are leaving Britain?

By: Simon Hunt

City Editor

Add as a preferred source on Google
Ferrari's chief executive Benedetto Vigna told the Financial Times that his firm had reduced allocations of its supercars to Britain
Ferrari has cut supply to the UK after demand slumped

It’s hard to know quite how many of the super-rich are leaving London. Some say departure numbers are well into four figures so far this year – others that the estimates are overstated.

We can’t get a precise number, but one thing is for sure: it’s happening. The anecdotal evidence of high net worth folk flocking to Dubai – from senior bankers to the co-founder of fintech Revolut – is overwhelming. Milan is also popular. As is Portugal.

But what other data could make us confident of the trend?

I had a trawl through DVLA numbers on car registrations for the first two quarters of the year.

In particular, I looked at the figures for the most expensive cars out there. The kind you’d have to be insane to buy – or insanely rich. The Ferraris, the Rollers, the Lambos. The marques that parade the streets of King’s Road and Bishop’s Avenue.

chart visualization

Almost all of them show a marked downturn in sales compared to last year. That’s true of the supercars, the luxury cars, as well as the hobbyist British sports cars like Ariel and Caterham.

Elsewhere, however, things look pretty rosy. Sales of Skoda, Volvo, VW, Mini and Ford vehicles are all up. It’s not true across the board – Citroen and Mercedes have all seen a dip – but the bottom half of the market is also getting more crowded, with huge sales growth for cheaper Chinese entrants like BYD, Jaecoo and Omoda.

Reverse gear

This is hardly definitive proof of the wealthy exodus, but it’s a telltale sign. And the fact that Ferrari has already said it is cutting the number of cars it sends to the UK seems to reflect my own findings.

We don’t yet have the DVLA’s third-quarter figures, but the early signs are that this trend is continuing. Aston Martin’s third-quarter results, published yesterday, saw UK wholesale volumes fall by nearly a third, while the SMMT’s September statistics showed year-to-date registrations of Maseratis – which can cost upwards of £200,000 – were down by more than 30 per cent.

Luxury brands like Bentley, McLaren and Rolls Royce account for a tiny sliver of the UK’s car market – well under one per cent. Their fortunes are highly dependent on the behaviour of the top one per cent of earners in Britain. So if their current sales are anything to go by, the rich are indeed packing their bags.

Read more

Jeremy Hunt is right to ask Can We Be Rich Again?

Former Chancellor Jeremy Hunt

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • News

Categories

  • Business

People & Organisations

  • carmakers
  • Ferrari
  • high net worths
  • non doms
  • Rachel Reeves
  • supercar
  • UK economy
  • UK Government

Trending Articles

  • Top Burnham adviser calls for capital gains and inheritance tax hikes

  • Clarkson’s Farm and why businesses must stop blaming the weather

  • Two solicitors linked to Post Office scandal charged with misconduct

  • Lloyd’s deputy chair: The City is a club in the best sense

  • A meeting with the breakfast king of Mayfair

More from City PM

  • Jeremy Hunt is right to ask Can We Be Rich Again?

    Economics
    Former Chancellor Jeremy Hunt
  • Brexit 10 years on: Business does not want a referendum rerun, says CBI chief

    Business
    CBI Chief Economist Newton-Smith addressing economic trends at a business conference podium with charts in the background
  • Number of private school pupils plummets after Labour’s VAT hike on fees

    Education
    School children
  • WH Smith shares crater after outlook slashed on Iran war travel chaos

    Retail
    Going forward, the only remaining WH Smith shops will be in airports, train stations and motorway service stations – alongside some remaining stores in hospitals.
  • Debt-saddled grads ‘risk earning less than minimum wage’ five years after leaving uni

    Education
    University graduation
  • London Indian Film Festival Returns with Star-Studded 2026 Programme Led by Aamir Khan

    Partner
    Breaking news graphic with bold headline text on a dynamic blue background representing a general news update
  • Has Brexit been a success? It’s too early to tell

    Politics
    (An anti brexit protester seen with his placard and a EU flag outside the house of parliament. -- Photo by Dinendra Haria/SOPA Images/LightRocket via Getty Images)
  • The fallacy of blaming rich footballers for inequality

    Opinion
    Cristiano Ronaldo celebrates a goal during the 2026 World Cup match on June 17, showcasing his iconic jersey and skills.

City PM — European politics, business and analysis.

Europe

  • Germany
  • France
  • Europe
  • UK & Ireland

Topics

  • Business
  • Markets
  • AI
  • Technology
  • Opinion
  • Energy

More

  • Politics
  • Economics
  • Fintech
  • Legal
  • Sport
  • Life

Company

  • About City PM
  • Editorial Policy
  • Corrections
  • Contact
  • Terms of Use
  • Privacy Policy
  • Cookie Policy
© 2026 City PM · Published by CityPM Media, Bahnhofstrasse 65, 8001 Zürich, Switzerland
About · Editorial Policy · Corrections · Contact · Privacy