Skip to content
Saturday 25 July 2026London --:--Frankfurt --:--Zurich --:--
NewslettersSearchEN · DE
City PM

European business, markets and politics

FTSE 100
10,736.23
+0.91%
DAX
25,099.00
+1.36%
CAC 40
8,372.28
+0.88%
STOXX 50
6,280.94
+1.14%
  • Europe
  • Markets
  • Business
  • Economy
  • Technology
  • Politics
  • Opinion
More
GermanyFranceBankingAIEnergyFintechPropertyCapital Markets
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Economy
  • Technology
  • Politics
  • Opinion
  • DE
Monday 06 March 2017 12:20 pm

Connected cows: An actually useful example of the Internet of Things (seriously)

By: Lynsey Barber

Add as a preferred source on Google

Just when you'd lost faith in the Internet of Things (IoT) and its pointless devices such as connected vases, toothbrushes and, um, egg holders, which make you scream "but why?" to the world, along comes something that might restore your faith. And it's not just because it's cute.

Farming is where you'll find an actually useful application of the technology, with connected cows.

Yep, you heard (herd?) that right. A sensor created by startup Moocall, mounted on a cow's tail and connected to the Vodafone IoT network, can alert farmers when it's giving birth.

Read more: Seals with smartphones and three more animals embracing technology

Certain movements of the tail can be identified which indicate the cow is going into labour, with alerts sent to farmers' phones when the birth is imminent. It can also help monitor how long the cow has been in labour, potentially letting the farmer know when intervention is needed.

The Irish company believes it could reduce the mortality rate of cows and calves by 80 per cent. More than 110,000 calves and 50,000 cows die each year due to birthing complications. In addition to saving lives, it can save farmers money, with cows costing between £1,000 and £5,000 a pop, and also increase productivity.

Read more: Move over smartphones, O2's getting into smart homes

"It also allows farmers to get some much needed rest, safe in the knowledge they will receive an alert at crucial calving moments rather than having to be on permanent watch," said Moocall's technology and marketing manager John Larkin.

Surprised to find farming leading the way in innovative tech? Don't be. Farming is more digital than finance, actually.

And cows are not the only members of the animal kingdom benefiting from becoming connected either. Vodafone's IoT technology is helping track seals in a study of their habitat in Scotland.

https://twitter.com/katemiltner/status/835328579323883525

It might look a-moo-sing, but in the grand scheme of things, it's a lot more helpful than your toothbrush telling you how long you brushed your teeth for… 

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • News

Categories

  • Tech

Trending Articles

  • BT braces for loss of 800,000 customers as it banks on fibre to keep turnaround ‘on track’

  • Wise denied US banking licence in blow to expansion plans

  • Regulator flags BDO’s ‘unacceptable’ audit issues for fifth year in a row 

  • Scotch whisky sales are falling, but what’s really behind the decline?

  • Housebuilder hits a wall: How did Vistry become the UK’s most shorted stock?

More from City PM

  • Real Chemistry Launches Real Chemistry ANATOMI, an AI Ecosystem Purpose-Built for Healthcare Commercialization

    Business Wire
  • Sagepath Reply Recognized in the 2026 Gartner® Market Guide for Strategic Website Agencies

    Business Wire
  • The PlayStation Portal 2026 review: Japanese innovation, hampered by UK infrastructure 

    Life&Style
    PlayStation Portal handheld device showcasing sleek design and advanced gaming features against a modern backdrop.
  • New Victoria Hospital Goes Live with MEDITECH Expanse to Deliver New Era of Care

    Business Wire
  • Argentina’s already beating England… on economic freedom

    Opinion
    Javier Milei delivering a passionate speech at a political rally, gesturing emphatically with supporters in the background
  • What every dealmaker should know about the limits of general-purpose AI tools

    Partner
    DealCentre Connect platform launch event showcasing business leaders and technology innovations.
  • Ruleguard Launches Continuous Assurance Platform to Help Financial Services Firms Move Beyond Periodic Compliance

    Business Wire
  • Orca Security Report: 99.9% of Fixable AI Vulnerabilities Remain Unpatched as AI Moves Into Production

    Business Wire
CityPM

Independent European business, markets and political news for decision-makers.

Morning Briefing

Europe

  • Germany
  • France
  • Europe
  • UK & Ireland

Business

  • Markets
  • Banking
  • Technology
  • Energy
  • Property
  • Fintech

Editorial

  • Opinion
  • Editorial Policy
  • Corrections
  • Contact

Company

  • About City PM
  • Privacy Policy
  • Terms of Use
  • Cookie Policy
© 2026 City PM Ltd · Published by CityPM Media, Bahnhofstrasse 65, 8001 Zürich, Switzerland
Privacy · Terms · Cookies · Facebook