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Thursday 22 June 2023 10:45 am

CMA blocks tie-up of hearing aid giants citing bid to protect consumers and the NHS

By: City PM Reporter

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Hearing aid (Photo by Mark Paton on Unsplash)
Hearing aid (Photo by Mark Paton on Unsplash)

The competition watchdog said it was protecting customers and the NHS on Thursday as it blocked part of the planned tie-up between two hearing aid companies.

The Competition and Markets Authority (CMA) said that it would not allow the merger of Cochlear Limited and Oticon Medical to go ahead.

Cochlear agreed to buy Oticon from Danish company Demant in April last year, paying 850 million Danish krone (£98 million) for the business.

But the CMA found that the proposed deal could lead to a “substantial lessening” in competition in bone conduction solution (BCS) products.

The combined company would control more than 90% of the UK market and new players would be unlikely to pose any major competition threat to Cochlear should the deal proceed.

This could lead to patients being faced with less choice, worse quality products or less innovation when choosing a hearing implant.

This comes as the CMA has come under increasing pressure over its interventionist approach, including with the controversial blocking of Microsoft and Activision Blizzard’s tie-up, earlier in the month.

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It might also increase costs for the NHS, which is the main buyer of these hearing aids in the UK.

“Our primary concern is the well-being of patients. We found that the full merger could reduce innovation and quality and potentially cost the NHS more through higher prices,” said Kip Meek, chair of the independent panel of experts conducting this investigation.

“We’re pleased to find a solution which not only addresses these competition concerns but is also less onerous than preventing the merger entirely.”

The CMA said it would not block another part of the takeover. It also investigated the cochlear implants business but found that there were no competition concerns.

Cochlear can therefore still buy Oticon’s cochlear implants business if it wishes.

Press Association – August Graham

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