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Wednesday 04 November 2009 7:00 pm

CITY VIEWS: IS M&S RIGHT TO INTRODUCE OTHER BRANDS INTO ITS STORES?

By: admindrupal

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CHARLES MARLOND TALBOT VALIDUS
“At a time when most supermarkets are introducing their own lines as a cheaper alternative to branded products – this is a bit different. People are fond of their favourite brands, but I don’t believe it will alter many people’s shopping habits.”

KATE PRISKELL MONETISE
“?I think it’s a bit sad M&S has decided to do this. I believe it will dilute its branding and its special quality offer. Having other brands in M&S stores will make it easier for consumers to shop for everything in one place – but I don’t know whether it will work.”

MATTHEW DENMAN ASCOT UNDERWRITERS

“I think it’s a great idea – the more competition in supermarkets the better. I don’t believe that they will be able to offer the same branded goods as cheaply as other rivals. Most City people don’t do weekly shops at M&S… they just pick up a sandwich.”

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