CITY VIEWS: HOW UPBEAT DO YOU FEEL ABOUT SIR RICHARD BRANSON’S LATEST FORAY INTO BANKING?
JULIAN TAVORA CGD
“As a consumer, it’s always good to have more options and more competition in the retail banking market. Branson’s name will add respect to the brand, but he is involved with many different things so will need to hire specialist talent to recognise the bank’s potential.”
NISHA TAILOR RBC DEXIA
“I am upbeat – Virgin is such a recognised and diverse brand, one that inspires a great deal of customer confidence. Pretty much everything Sir Richard Branson has launched has been a success story and it will be good to see his golden touch extended to banking.”
WASHINGTON AINABE ACCENTURE
“I think it will be good for retail banking as the Virgin brand is synonymous with extracting value for customers and Branson brings excitement to whatever he engages with. He’s an ethical character – he’s never been viewed as greedy or excessive – and he’s always been successful.”