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City PM Unregulated podcast: Mad Men on a shoestring? The art of marketing on the cheap
This week City PM Unregulated comes over all Don Draper, as it discusses the art of marketing on the cheap. Are big campaigns just for the multinationals or can small businesses play the game too?
We're joined by Barry Jones, chairman of WPP's Hogarth Worldwide, and Shona Ghosh, producer of the Marketing Mind podcast.
Enjoyed this week's show? Listen to more of Shona talking about what Pixar can teach you about storytelling in her latest podcast.
You can subscribe to City PM Unlimited on Audioboom or iTunes.