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City PM Unregulated podcast: Small tweaks, big gains – How Nudge theory is changing the world
Nudge theory, or the theory of marginal gains, is cited as a game-changer by everyone from FTSE 100 chief executives to gold medal-wining Olympians.
This week the team is joined by Kate Glazebrook, from the Behavioural Insights Team (the company formerly known as the government's "Nudge Unit"), and Keith Hatter from K2, who explain how incremental tweaks to behaviour can transform your team's performance – whether you're trying to increase revenues, going for gold, or simply persuading people to pay more tax.
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