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Sport Business

  • Dupont image rights row puts Toulouse in rugby spotlight again

    February 10, 2026

    French rugby giants Toulouse are facing the threat of a second salary cap-related sanction after a media investigation into star player Antoine Dupont’s image rights payments. The so-called Le Petit General has been an integral part of France and Toulouse teams in recent years but is now at the centre of a storm, alongside Stade [...]

  • ‘Crown jewel’ of Olympic Games memorabilia put up for sale at auction

    February 10, 2026

    An ultra-rare winners’ medal from the first modern Olympic Games in Athens in 1896 is set to be sold at auction in Denmark next month.  The silver gong – gold medals were only introduced in 1904 – is believed to be the world’s oldest Olympic medal and has an estimated value of 200,000–300,000 Danish kroner [...]

  • Are we seeing the death of the corporate box in sports stadiums?

    February 10, 2026

    The future landscape of sports stadiums is undergoing a radical revolution: clubs and architects alike are growing in confidence, wanting their arenas to be 365-day businesses that go far beyond the 90 minutes of enjoyment football offers. Look at the planned chimneys on Birmingham City’s master plan and the three towers on Manchester United’s 100,000-seat [...]

  • LIV Golf open to PGA resolution and in talks over team sales, says president

    February 9, 2026

    LIV Golf chiefs insist they remain open to working with the PGA Tour amid apparently receding prospects of a merger of interests but are focused on the next phase of their business, including the sale of stakes in two teams. More than two and a half years after a “framework agreement” was announced for the [...]

  • Luke Littler attracts Meta to darts with Oakley glasses partnership

    February 9, 2026

    Tech giant Meta has entered the darts market by joining world champion Luke Littler’s ever-growing stable of partners. The deal saw Littler don a pair of Oakley Meta glasses to record his throws in a practice session filmed for social media.  It sees Oakley and Meta join Xbox, fast fashion brand Boohoo, Target Darts, KP [...]

  • Horner in talks with MSP Sports Capital over £450m Alpine F1 stake

    February 9, 2026

    Former Red Bull Racing team principal Christian Horner could return to the Formula 1 grid as a team owner at Alpine. A 24 per cent stake in the French team owned by Otro Capital has been at the heart of a number of sale discussions over recent months, with Horner involved in those. But the [...]

  • Private equity made to wait for Super Bowl win as Seahawks triumph

    February 9, 2026

    Private equity was forced to wait for its first NFL Super Bowl win after the Seattle Seahawks beat the Sixth Street-backed New England Patriots on Sunday. The fund, based out of Super Bowl host city San Francisco, acquired a minority stake in the Patriots last November after the NFL opened up its league to a [...]

  • Why Winter Olympians make good City entrepreneurs

    February 8, 2026

    Olympians and entrepreneurs have a lot in common. Both are highly driven in the pursuit of their goals and work tirelessly to achieve them. This is why many top-performing athletes turn to the world of start-ups and entrepreneurship when retiring from full-time sport.  High-performing individuals need to channel their energy into something, and when sport [...]

  • The real Guinness Six Nations showdown is happening in the pub

    February 7, 2026

    As the Guinness Six Nations kicks off, Britain will do what it does best: argue about referees, over-analyse scrums, and drink a respectable amount of beer. And while the games unfold on the pitch, another contest will play out in pubs, feeds and group chats across the country. For beer brands, live sport remains one [...]

  • Leicester City’s points deduction shows the tail doesn’t always wag the dog

    February 6, 2026

    The Premier League’s victory over Leicester City shows that clubs can’t lose money with impunity, but is it one battle in a much bigger war, writes Aaryaman Banerji. Every ruling tells a story. And so it is that English football has become something of an anthology. This week’s verdict by a three-man independent commission, finding that Leicester City had breached EFL Profit and [...]

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