Ronaldo financial interest secure in $55m wellness brand acquisition March 27, 2026 Football star Cristiano Ronaldo will maintain a financial interest in UK-based supplement business Bioniq despite its sale to wellness giant Herbalife. Portugal striker Ronaldo, who is currently competing for Al-Nassr in the Saudi Pro League, invested in Bioniq in 2024 as the footballer looked to expand his portfolio beyond football and his CR7 empire. But [...]
Cole Palmer: Why Chelsea and England star trademarked ‘Cold Palmer’ celebration March 27, 2026 With Cole Palmer set for the Fifa World Cup this summer, why did he choose to trademark his Cold Palmer celebration? City PM asked the team behind the move. “Intellectual property: intangible property that is the result of creativity, such as patents, copyright or other,” the Oxford Dictionary says. It’s something we’d expect to be [...]
Prem Rugby Big Match Bonanza test of sport’s commercial aims March 26, 2026 This weekend will go far in helping onlookers assess how much progress Prem Rugby has made in recent years. Because on Saturday the first match since Australia beat Uruguay in the 2015 Rugby World Cup will take place at Villa Park in Birmingham. The geography is a little bit iffy given the home team – [...]
Sports hospitality giant chaired by England cricket chief launches £350m plan March 26, 2026 Sports hospitality giant Levy has launched a new umbrella brand for its portfolio of businesses, Lyvera, as part of ambitious plans to double turnover to £350m by 2028. Lyvera will incorporate Keith Prowse, Gullivers Sports Travel, The Experience Golf, Lime Venue Portfolio, Events International, the Venues Collection and recent acquisition the iLuka Collective. Levy, which [...]
NBA Europe: GBBL boss Marshall Glickman in bid for London franchise March 26, 2026 Marshall Glickman, the US basketball supremo behind the aborted GBBL project, is part of one of the bids for a London franchise in NBA Europe, City PM understands. Multiple sources said Glickman, formerly an executive in the NBA and acting CEO of EuroLeague, was attached to an offer for the team set to be established [...]
Tottenham Hotspur relegation: A black swan event the Premier League needs? March 26, 2026 The Premier League trades on its unpredictability so the relegation of Spurs, one of its ever-present clubs, could offer a Leicester-like lift in a dull season, says Ed Warner. Barnsley, Oldham Athletic, Bradford City, Swindon Town, Portsmouth. Just a few members of the not-so-exclusive club of 16 teams that Tottenham Hotspur fans will be desperate [...]
London Marathon could have 100,000 runners in 2027 March 25, 2026 Over 100,000 people could take part in the 2027 London Marathon amid reported plans to stage the major running race over two days. The London Marathon, a staple of the sporting calendar in the capital, could be split over two days from 2027 in what the Guardian reports is being dubbed the Double London Marathon. [...]
Tennis stars Sinner, Draper and Sabalenka turn up heat on Grand Slams March 25, 2026 Tennis stars including Jannik Sinner, Britain’s Jack Draper and Aryna Sabalenka have turned up the pressure on Grand Slam chiefs to agree to prize money increases and other reforms. Most of the top 10 from the men’s ATP and women’s WTA rankings are lobbying the Slams to raise the proportion of tournament revenue allocated to [...]
Tories would welcome Claire Williams to party after former F1 owner’s comments March 25, 2026 The Tories would welcome former Formula 1 team owner Claire Williams into their ranks after she expressed an interest in a political career. Williams, who once ran the eponymous Formula 1 team, which she sold for $150m in 2020, told City PM that she would be interested in going into politics once her child had [...]
Tiger Woods Masters fitness update hands boost to golf TV channels March 25, 2026 Broadcasters’ prospects of attracting bumper viewing figures for the Masters have been boosted after Tiger Woods said he hoped to play at Augusta next month. Woods made his competitive return in the finals of TGL, the hybrid golf league he founded with Rory McIlroy, on Tuesday night. And although the 50-year-old’s Jupiter Links team lost [...]
