World Cup no longer has global audience – and that’s a marketers challenge April 4, 2026 The domestic football season is hurtling towards its conclusion and, despite England’s drab international break and talk of boycotts, World Cup fever is starting to build. Soon, wallcharts will be pinned up, vintage England kits pulled out from the back of the wardrobe, and Three Lions will find its way onto office playlists. However, this [...]
Investec Champions Cup organisers should meddle with knockouts April 3, 2026 On Wednesday the amount of tickets still available for Harlequins’ Investec Champions Cup round of 16 fixture against Sale Sharks was well over 6,000. Against their registered capacity of 14,800, that could result in an attendance of less than 9,000 – or around 40 per cent empty – come Saturday night. It is a better [...]
NBA and EuroLeague line up fresh talks over compromise deal April 2, 2026 The NBA and EuroLeague are set for further meetings, perhaps as soon as next week, amid growing hopes of a resolution to their rift over a new European basketball league. The US giant and its European counterpart had been at loggerheads for months over the plans for NBA Europe to launch in 2027 and potentially [...]
Italy World Cup flop kills five per cent of bets on tournament winner April 2, 2026 Italy’s failure to qualify for the 2026 World Cup this week was an early win for bookmakers as it killed five per cent of wagers on the outright winner, betting data shows. Four-time champions Italy lost on penalties in a play-off with Bosnia and Herzegovina on Tuesday, meaning they will miss a third men’s World [...]
PSG sign deal with Whoop as Qatar links grow April 2, 2026 Paris Saint-Germain have announced a multi-year partnership with Whoop just days after the wearable tech firm was valued at $10bn following investment from a Qatari sovereign wealth fund. PSG’s parent firm, Qatar Sports Investments, is closely aligned with fellow state vehicle the Qatar Investment Authority, which this week joined Whoop’s $575m Series G fund raise [...]
E1: Thibaut Courtois joins ex-Chelsea teammate Didier Drogba as team owner April 2, 2026 Real Madrid and Belgium goalkeeper Thibaut Courtois has become a co-owner of Sierra Racing Club, one of the newest teams in the E1 electric powerboating series. Courtois has acquired a stake in the Turkish-backed team, which joined the PIF-backed E1 this year, through his investment vehicle Nxtplay Capital. He joins a host of sports stars [...]
Middlesex CCC needs saving from oblivion so ECB must take bold action April 2, 2026 As the English cricket season begins again, the demise of Middlesex should be ringing alarms bells at fat cats Surrey and the ECB, writes Ed Warner. Of course the forecast is for biting winds across the country this weekend. What did you expect? The English cricket season starts tomorrow. Expect confected hoopla about The Hundred, [...]
Exclusive: Squash Tour Finals set to move to LA ahead of Olympic Games debut April 2, 2026 Los Angeles is in line to host the Squash Tour Finals next year as the sport looks to lay foundations ahead of the next Olympic Games, City PM has learned. Squash is one of five sports added to the Olympic programme for the LA 2028 Games, and will take place on the Back to the [...]
Chelsea suffer biggest financial loss in Premier League history April 1, 2026 Chelsea have confirmed by far the biggest annual financial loss in Premier League history after they recorded a deficit of £262m last season. The figures surpass the previous record, the £197m loss made by Manchester City in 2010-11 during a period of rapid investment by their Abu Dhabi-based ownership. It also takes the amount lost [...]
Sport data giant Sportradar slapped with lawsuits in UK and US April 1, 2026 The $5bn valued sport data giant Sportradar has been slapped with a pair of lawsuits for “aggressive actions” towards software company Altenar. Action has been filed in London’s High Court, while there is a Stateside suit heading to the US District Court of New Jersey. Both are claims for multi-million pounds and dollars respectively. The [...]
