Paris 2024 adverts: The best and worst Olympics commercials July 24, 2024 As the sports advertising world attempts to catch its breath after the highs and lows of the Euros, the Olympics and Paralympics have other ideas, with Paris 2024 welcoming the world’s best athletes and the world’s biggest brands for a month of sporting excellence. Whilst every brand and his dog tried to tap into authentic [...]
How referees are copying elite clubs in bid to improve officiating standards July 24, 2024 Profess will today announce a new partnership with sports technology Kitman Labs
Manchester City owner strikes deal with Sony Pictures Television July 23, 2024 The owner of Premier League champions Manchester City has signed a deal with Sony Pictures Television to co-develop and produce new original scripted, nonfiction, and kids’ projects.
Fifa dragged into European legal battle over Club World Cup plans July 23, 2024 Fifpro Europe and European Leagues declared the action on Tuesday.
Cutting edge tech at the Open: AI digital humans, private 5G, giant screens – and owls July 23, 2024 City PM goes behind the scenes at the Open Championship with NTT Data to hear why golf majors work for sponsors — and how owls keep the high-tech digital operation working. Where can you find the best men’s golfers playing against each other? It’s an increasingly relevant puzzle for sponsors, broadcasters and fans of the [...]
Aston Villa confirm £50m deal with Everton for Amadou Onana July 22, 2024 Aston Villa confirmed the signing of Belgium international midfielder Amadou Onana yesterday in a deal worth £50m. The 22-year-old heads to the Champions League side from Everton having played every minute of Belgium’s Euro 2024 campaign, where they were knocked out in the round of 16 by France. It comes after the club sold Douglas [...]
US multi-sport group interested in Hundred team despite concerns July 22, 2024 An American multi-sport ownership group has expressed interest in investing in the Hundred – but has concerns over the feasibility of buying a controlling stake in a franchise. The 100-ball competition kicks off its fourth season this afternoon at the Oval in what is set to be the final year of teams being jointly owned [...]
Premier League games in America? No, says top flight club owner July 22, 2024 The Premier League previously considered the controversial “39th game” plan, which would have seen an extra round of matches added to the season and played in different locations around the world.
Ascot Racecourse saddles up for bumper year as turnover gallops to new record July 22, 2024 Ascot Racecourse saw its profit soar last year as hundreds more people visited the iconic venue despite icy weather cancelling one of its key race days, newly-filed documents have shown.
Elite athletes transform communities – this Labour government must invest after Paris 2024 July 22, 2024 These are the people you don’t recall when you become an elite athlete. But publicly funding elite athletes, including those at Paris 2024, is good for us all.
