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Sport Business

  • Maher social media aide to be paid more by Bristol Bears than some players

    December 3, 2024

    Bristol Bears Women is hiring a social media specialist solely to work with new star signing Ilona Maher on a higher salary than most of the club’s players. The West Country outfit this week signed one of the most recognisable faces in rugby, American sevens sensation Maher, and saw their follower numbers leap as a [...]

  • Fans group vows to fight plans to scrap football’s 3pm blackout

    December 3, 2024

    The Football Supporters’ Association will resist moves to scrap the 3pm blackout that prevents Saturday afternoon matches being broadcast live in the UK. Following reports that senior figures in the game believe it could be ditched when the next round of TV deals end in 2029, the FSA warned that doing so risked harming clubs [...]

  • Why Brentford ticket news has shamed Ratcliffe and Manchester United

    December 3, 2024

    Brentford have cast Sir Jim Ratcliffe’s price increases at Manchester United in an even less flattering light by slashing the cost of away tickets for young fans to just £10. The Premier League club’s pledge not only affects junior Brentford fans attending their away games but also under-18s making the trip to west London to [...]

  • Reading crisis goes on after former chairman’s takeover bid is rejected

    December 3, 2024

    Former Reading chairman Roger Smee says he is “sad” that his takeover bid to prise the club from unpopular owner Dai Yongge has been rejected. City PM revealed last month that the 76-year-old property tycoon, who also played for Reading in the 1960s and 1970s, was putting together a rescue package. Smee also expressed his [...]

  • Sport isn’t as inclusive as it thinks it is – but brands can make it right

    December 3, 2024

    From events giving less than one per cent of places to disabled participants to getting braille wrong on the medals, sport still has a long way to go on inclusion. But that’s where brands can help, says Steve Howell. Everyone knows that sport is an incredible force for good. Bringing a nation together, giving people [...]

  • FIA under fire amid safety fears over handling of chaotic Qatar Grand Prix

    December 2, 2024

    Formula 1’s embattled governing body the FIA has come in for further criticism for the race stewards’ handling of an incident that led to Lando Norris receiving a 10-second stop-go penalty at the Qatar Grand Prix on Sunday. Norris was sanctioned for ignoring yellow flags after the wing mirror of Williams’ Alex Albon fell off [...]

  • Can rugby’s biggest social media star boost the English game?

    December 2, 2024

    You may not have heard of her but she can claim to be the most famous name in the game – and now Ilona Maher is seemingly on her way to England and Premiership Women’s Rugby.  The 28-year-old USA sevens player is a social media sensation, with 4.6m followers on Instagram and a further 3.2m [...]

  • Inside Bernie Ecclestone’s £250m ‘unique’ sale of classic racing cars

    December 1, 2024

    The trove of 69 historic cars includes Ferraris raced by world champions Michael Schumacher, Niki Lauda and Mike Hawthorn.

  • Manchester United have got it right where Jaguar rebrand got it wrong

    November 30, 2024

    Manchester United are showing Jaguar that inclusivity is about doing, not just showing, through their action on prostate cancer, writes Matthew Fletcher-Jones. It’s been a good week or so for football. Promotion for England and Wales in the Nations League (a format innovation that actually works), a Premier League weekend with the champions in ‘crisis’, [...]

  • Maradona’s shirt, Holyfield’s belt and Peaty’s trunks: How the world went crazy for sports memorabilia

    November 29, 2024

    The phenomenon hit the headlines earlier this year when a baseball shirt worn by Babe Ruth was sold for $24m (£19m).

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