Premier League kicks off AI era with five-year Microsoft deal July 1, 2025 The Premier League has inked a five-year deal with Microsoft to overhaul how fans engage with the game. But the tie-up also tightens Big Tech’s grip on British sport, reigniting scrutiny over data use and monetisation. Under the agreement, Microsoft will become the League’s official cloud and AI partner, with its Copilot technology powering a [...]
London City Lionesses score Nike kit deal following promotion to WSL July 1, 2025 London City Lionesses have secured a high-profile kit deal with Nike following their promotion to the Women’s Super League (WSL) for the first time. The trailblazing club – owned by American Michele Kang – are the only side in the WSL to be fully independent, with no ties to a men’s professional team in the [...]
E1 Series in €20m fundraise as it plots expansion and London race July 1, 2025 Celebrity-backed electric powerboating series E1 is seeking around €20m (£17m) from a fresh round of fundraising as it this week steps up plans to secure a race in London. E1 has engaged Rothschild and Co to seek an investor to inject capital, which bosses have earmarked for a second fleet of boats and commercial and [...]
West Ham announce betting sponsor year before gambling ban July 1, 2025 West Ham United has announced a sponsorship deal with bookmaker Boyle Sports one year out from a voluntary Premier League gambling ban. Clubs in England’s top flight have agreed to scrapping gambling brands as front-of-shirt sponsors from the 2026-27 season. Irish bookies Boyle Sports will replace Betway at the London Stadium. The multi-year deal will [...]
Surj Sports chief: Saudi parent PIF, investing and league focus July 1, 2025 Chief executive of Dazn investors Surj Sports Investments Danny Townsend discusses the state of the changing landscape. When Saudi Arabia’s Public Investment Fund purchased Premier League club Newcastle United in 2021, Middle Eastern sports spending was thrust into the voyeuristic forefront of executive and fan consciousness. Since then Saudi Arabia has invested in a multitude [...]
Sue Barker rebuffed approach from Sky Sports to front tennis coverage June 30, 2025 Tennis broadcasting stalwart Sue Barker has revealed she rebuffed an approach to work for Sky Sports as the former face of Wimbledon’s BBC coverage remains away from the cameras. The former French Open winner left the BBC in 2022 after a 30-year broadcasting career which included fronting the Wimbledon Championships and Queen’s, as well as [...]
Channel 4 bag 3.7m viewers for England U-21 Euros triumph June 30, 2025 England’s U-21 European Championship triumph against Germany was watched by a peak 3.7m on Saturday evening. The Channel 4 broadcast on Saturday night claimed 37 per cent of all viewers watching TV at the time England beat Germany 3-2 in Slovakia. Harvey Elliott and Omari Hutchinson scored England’s normal time goals before Nelson Weiper and [...]
England rugby co-captain Jamie George’s side hustle doubles in value June 30, 2025 A side hustle co-founded by England rugby co-captain Jamie George doubled in value during its latest financial year, it has been revealed. The Carter & George Practice was set up by the Saracens and British and Irish Lions player in 2018 alongside friend Rhys Carter. The business runs physiotherapy, wellbeing and rehabilitation clinics in Amersham, [...]
Tyson Fury’s wealth almost doubles after Usyk bout June 30, 2025 The wealth of former world heavyweight boxing champion Tyson Fury almost doubled thanks to his unification title fight with Oleksandr Usyk, it has been revealed. The self-styled Gypsy King saw his wealth surge from £82.2m to £161.9m in the 12 months to the end of September 2024, according to new accounts filed with Companies House. [...]
LeBron James opts into £38m contract as Lakers set for $10bn deal June 30, 2025 LeBron James is set to play in the Lakers’ new ownership era after opting into a £38m contract option. It will mean the 40-year-old, who turns 41 in December, will compete for the Los Angeles side for a 23rd season. The American is just 50 appearances short of Robert Parish’s NBA record, having played 1,562 [...]
