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Sport Business

  • Exclusive: Warrington Wolves to announce record shirt deal

    October 9, 2025

    Super League side Warrington Wolves are today expected to announce a record deal with existing front-of-shirt sponsor Hoover, City PM can reveal. The Wire will see their agreement with the Haier Europe subsidiary Hoover extended by a further two years, taking the total association to eight years in length. City PM understands that the seven-figure [...]

  • My dozen questions to get inside the minds of English cricket fans

    October 9, 2025

    An invitation from the England and Wales Cricket Board arrives, forwarded by Middlesex Cricket. A survey no less, and one with a laudable aim – to find out what it would take to entice the respondent to take up or extend membership of their favoured cricket county.  It starts with questions about age, gender and [...]

  • Ratcliffe vows to make Man United world’s most profitable club

    October 9, 2025

    Sir Jim Ratcliffe has insisted that Manchester United will reverse six successive years of losses and become “the most profitable football club in the world”. The 20-time English champions have not been in the black since 2019 and took their cumulative losses over that period to around £400m last year. Manchester United topped Deloitte’s Football [...]

  • Overseas games risk breaking football, Uefa tells Spanish and Italian leagues

    October 8, 2025

    Uefa president Aleksander Ceferin has aimed a shot across the bows of Spanish and Italian football chiefs, warning that taking domestic league games overseas risks “breaking” the sport. The European governing body this week “reluctantly” gave its permission for LaLiga and Serie A to export league games to the US and Australia this season but [...]

  • Blavatnik investment in Dazn tops $7bn despite Surj stake sale

    October 8, 2025

    Billionaire Sir Leonard Blavatnik has now invested more than $7bn into sports streaming platform Dazn, having injected an extra $600m in 2024. While revenues increased by more than $300m to over $3bn and losses narrowed from $1.4bn to $936m, according to the accounts filed with Companies House for the year ending 31 December 2024, the [...]

  • Britain and US win race to launch first Ryder Cup of padel

    October 8, 2025

    First came the America’s Cup in sailing, then golf’s Ryder and Solheim Cups, and more recently the Laver Cup in tennis – now padel has its own transatlantic team competition, the Anglo American Padel Cup, and its inaugural edition begins in London this week. The competition features some of the leading players from two emerging [...]

  • Ronaldo becomes first $1bn footballer after new Al-Nassr deal

    October 8, 2025

    Cristiano Ronaldo has become the first billionaire footballer after his reported $400m Al-Nassr contract extension earlier this year. The 40-year-old Portuguese – who has enjoyed spells at the likes of Sporting Lisbon, Manchester United, Real Madrid and Juventus – is currently plying his trade in the Saudi Pro League with top-of-the-table Al-Nassr. And his bumper [...]

  • Football clubs concerned as EFL set to axe its rogue owners test

    October 8, 2025

    The EFL is planning to hand over sole responsibility for assessing the suitability of potential owners to the Independent Football Regulator (IFR), raising concerns among some clubs over whether the new government-backed body has the resources and expertise to make such judgements effectively. The Premier League, in contrast, will continue to operate its own Owners’ [...]

  • London hailed as global capital for women’s sport as 1.4m visit

    October 8, 2025

    London has been hailed as a global epicentre for women’s sport after the Red Roses, Queen’s Club, the Lionesses and athletics all contributed to 1.4m fans attending events in the capital. Nearly 82,000 fans packed in to Allianz Stadium in Twickenham last month to watch England beat Canada to win a first Women’s Rugby World [...]

  • Exclusive: NRL investment talks welcome but must be open, Leeds Rhinos chief

    October 7, 2025

    Frank discussions over Australia’s NRL potentially buying a stake in English rugby league should be welcomed, a key Super League boss has told City PM. Leeds Rhinos chief executive Gary Hetherington says calls from Peter V’landys, chair of Australia’s governing body, to look at investment should be heard as part of a wider discussion between [...]

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