Citroën 2CV returns as a £13,000 electric car, and the timing is no accident Sponsored Citroën is reviving one of its most famous cars as a sub-£15,000 electric city car. It looks like a nostalgia play, but it is really a response to a gap Europe’s carmakers left at the cheap end of the market, one that Chinese rivals are now moving quickly to fill. Citroën’s decision to bring back [...]
New BMW M3: why the next one arrives as both a 1,000bhp EV and a petrol straight-six Sponsored BMW has confirmed the next M3 will come in electric and petrol versions. It looks like a simple product decision, but it says far more about an industry still unsure what a performance car should be in the electric age. For years the industry told a tidy story about all this. Electrification would arrive, petrol [...]
Porsche’s Toy Story 911s prove luxury carmakers are selling stories as much as sports cars Sponsored Porsche’s trio of Toy Story-inspired 911s will never reach a showroom, yet they may be among its most effective creations of the year. They show how premium car brands increasingly compete on cultural relevance as much as engineering. Luxury carmakers have spent decades convincing us that engineering is their greatest asset. The best of them [...]
