The cookie has crumbled – online tracking faces an uncertain future March 16, 2014 @LiamWardProud THE TRACKING of individuals’ browsing habits burst into the public consciousness last year as a result of Edward Snowden’s revelations about US spy agencies’ online snooping. But it’s an issue digital marketers have been grappling with for some time. The industry standard tracking tool – the cookie – is dying a slow death, and [...]
The week in brief March 16, 2014 Reebok unveils new logo In the second overhaul of the sportswear company’s logo in its 121-year history, Reebok has unveiled a new design to reflect its focus on fitness. Chief marketing officer Matt O’Toole said: “The new brand mark signals a clear purpose for our brand.. It is a symbol of change – an invitation [...]
The week in brief March 10, 2014 Cost of Twitter advertising continues to fall The cost of advertising on Twitter fell by 18 per cent in the fourth quarter of 2013 and 67 per cent over the whole year, according to the company’s annual report, released on Friday. Its ad revenue grew by 110 per cent in 2013. As its advertising inventory [...]
City watchdog outlines new rules to govern crowdfunding firms March 6, 2014 THE FINANCIAL Conduct Authority (FCA) yesterday confirmed new rules for crowdfunding which, it says, will help protect consumers. Its aim is to give people access to “fair, clear information” when using loan-based or securities-based crowd funding platforms. A total of £28m was raised through crowdfunding last year – a 600 per cent increase from 2012. [...]
FCA confirms new rules for crowdfunding March 6, 2014 The Financial Conduct Authority (FCA) has confirmed new rules for crowdfunding which, it says, will help protect consumers. Its aim is to give people more access to “fair, clear information” when using loan-based or securities-based crowd funding platforms. £28m was raised through crowdfunding last year – a 600 per cent increase from 2012. The FCA [...]
Human touch March 2, 2014 Annabel Palmer talks to Lindsay Pattison, UK chief executive at Maxus Global SIR Martin Sorrell decided in 2008 that there was room in the world for another global media network. In October that year, Maxus was born. Current UK chief executive and global chief strategy officer Lindsay Pattison has been credited with humanising and realigning [...]
The week in brief March 2, 2014 Cadbury in £7.5m communication campaigns launch The confectionery company has invested £7.5m in a campaign for its new Dairy Milk Ritz and Lu products. A 30-second TV ad, created by Fallon and directed by David Wilson, premiered on British TV on Saturday. Cadbury hopes this will help position the brand in the afternoon tea break [...]
Under the bonnet of peer-to-peer returns February 25, 2014 Whether democratic finance or risky product, the market for P2P investments is becoming increasingly diverse The peer-to-peer lending debate tends to be dominated by extremes. On one side, we hear claims that direct lending platforms are at the forefront of a radical democratisation of finance, cutting out the “middle man” of traditional banking altogether. To [...]
Fullerton Fund Management set to open London office February 25, 2014 Fullerton Fund Management, the Singapore-based investment management firm, is working to establish an office in London, the Treasury has confirmed. Fullerton, which specialises in Asian and emerging market investment solutions, will soon by applying for a licence from the Financial Conduct Authority. Its move to London follows the launch of the government’s Investment Management Strategy [...]
Original thought February 23, 2014 Annabel Palmer talks to Adam & Eve’s Jon Forsyth about the importance of agility COMMUNICATIONS agency Adam & Eve shook assumptions about the demise of traditional media when it created the 2011 John Lewis Christmas advert (one of five it has now done for the store). The agency was launched in 2008 and merged with [...]
