Why we’re right to condemn YouTube star Logan Paul January 2, 2018 On Sunday, YouTuber Logan Paul uploaded a video of an apparent suicide victim in Japan. Paul, who has 15 million subscribers, was with his friends at the base of Mount Fuji, in a forest notorious for suicides. It wasn’t long before the criticism started. One commenter called out Logan Paul for the ‘disrespectful’ way [...]
How to tackle the PR challenge facing Uber’s Travis Kalanick August 27, 2017 Controversial former Uber chief Travis Kalanick has hired Teneo BlueRubicon to "refresh his tarnished image", according to reports. Though I can’t see confirmation on the record from either Kalanick or Teneo in the sources I’ve read, no denial from either party suggests a grain of truth. Real news or fake news, it makes the news [...]
Q&A: Why are brands like Marks and Spencer pulling their advertising from Google? March 20, 2017 A newspaper investigation uncovered examples of several high profile brands being advertised against extremist content such as videos of a preacher banned from Britain and from white extremist David Duke insulting Jewish people. The BBC, Channel 4, The Guardian as well as the Financial Conduct Authority, Transport for London and the Royal Navy, advertising for [...]
Many PRs don’t understand how influencers work. That must change. March 20, 2017 As someone who works in the PR industry and also runs a football culture blog, I have seen “influencer marketing” from both sides. Building on my recent City PM post on the growth of microinfluencers, here are my insights on where PRs go wrong and how they can work better with influencers. Most PR [...]
Google’s top European boss Matt Brittin has apologised to its advertising clients over extremist content March 20, 2017 The European boss of under fire tech company Google has apologised to clients over its failure to stop adverts appearing next to extremist content. "I think we can do better," said Matt Brittin on the morning that Marks and Spencer pulled its ads from YouTube. It follows a weekend when several other advertisers put a [...]
Now banks have pulled their Google ad spend as Royal Bank of Scotland, HSBC and Lloyds pile on pressure March 20, 2017 Google is facing growing pressure over claims it's profiting from hate speech as some of Britain's biggest banks are the latest to pull their ads from YouTube. Royal Bank of Scotland, HSBC and Lloyds have suspended their advertising with the tech giant following an investigation which revealed household brand names were appearing next to offensive and extremist [...]
After his appointment as Evening Standard editor, should George Osborne resign as an MP? March 17, 2017 Chris Rumfitt, founder and chief executive of Field Consulting, says Yes. George Osborne’s post-ministerial career had already raised eyebrows when he took a bumper package to advise asset manager Blackrock. But it truly caused jaws to drop when news came through that he was to edit the Evening Standard. While the former chancellor is clearly [...]
The Queen and Oliver Twist movie backers forced to pay back £26m to the taxman in landmark ruling March 17, 2017 The taxman today hailed its victory in a tax avoidance case against partnerships that backed a number of high profile films including The Queen and Oliver Twist. The £26m ruling paves the way for HM Revenue & Customs (HMRC) to go after similar schemes, a decision it estimates could swell its coffers by £286m. British movie makers have [...]
Former chancellor George Osborne has been appointed editor of London daily the Evening Standard – Twitter reacts March 17, 2017 George Osborne has announced yet another new job, and Twitter has gone a bit nuts… The former chancellor has just been appointed Editor of the Evening Standard and it's fair to say the news came as a surprise to basically everyone. I am literally dumbfounded. Trying to imagine Osbo drumming up page leads. "Don't we need a nib [...]
Editor’s Notes: Only a lack of ambition can hold Britain back, says the Legatum Institute’s researcher tasked with finding the upside of the Brexit vote March 17, 2017 Britain faces an enormous challenge in the wake of Brexit, but the prize is more than worth the fight. That’s according to one experienced former trade negotiator who now finds himself at the heart of the UK’s trade debate. Shanker Singham is director of economic policy and prosperity studies at the Legatum Institute in London. He’s [...]
