Skip to content
City PM
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Opinion
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Opinion
Tuesday 16 September 2025 9:18 am

Brady set for return to football field in Riyadh Season appearance

By: Matt Hardy

Deputy Sports Editor - City PM

Add as a preferred source on Google
NFL legend Tom Brady will return to the football field after signing a deal to appear in the 2026 edition of Riyadh Season.
NFL legend Tom Brady will return to the football field after signing a deal to appear in the 2026 edition of Riyadh Season.

NFL legend Tom Brady will return to the football field after signing a deal to appear in the 2026 edition of Riyadh Season.

The seven-time Super Bowl champion and co-owner of English Championship side Birmingham City will join forces with Turki Alalshikh, digital sports platform Fanatics, OBB Media and Fox Sports to produce a flag football tournament.

“The Fanatics Flag Football Classic” will take place next March in Saudi Arabia, and form part of next year’s Riyadh Season offering – which is usually fronted by major boxing bouts.

It is the latest innovation to find itself on the Arabian Peninsula, while WrestleMania will leave the United States for the first time in 2027 to put on its annual show in the Saudi kingdom.

Flag football is one of the fastest growing sports in the world, albeit from a low participation base, and will be one of five new sports at the next Olympic Games, to be staged in Los Angeles on the United States’ west coast.

Brady ready to play

Brady said he is ready to “get the competitive juices flowing alongside some of the game’s brightest stars and iconic legends”, adding that he is looking forward to bringing “a truly unique global sports event to fans everywhere during Riyadh Season”.

Alalshikh, the man behind Riyadh Season, added: “We are pleased to be playing our part in supporting flag football’s continued growth and using the platform of Riyadh Season to bring the game to a new and wider audience around the world.”

Brady will be joined by the likes of CeeDee Lamb, Christian McCaffrey, Sauce Gardner and Saquon Barkley as a flock of current and former NFL players take up the opportunity to play flag football in the middle east.

Kevin Hart of Ride Along fame will host the Fox broadcast, while the comedian has previously appeared on “The Roast of Tom Brady” with the former quarterback.

Read more

West Ham to announce betting front-of-shirt sponsor after Premier League relegation

Brentford v West Ham United - Premier League

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • Sport
  • News

Categories

  • Sport
  • Business

People & Organisations

  • American Football
  • Flag Football
  • NFL
  • Riyadh Season
  • Tom Brady
  • Turki Alalshikh

Trending Articles

  • Burnham tax plans spark investor rush to bank capital gains

  • Nothing fails to file accounts months after dissolution threat

  • Cruyff turn: Starmer allows pubs to stay open for England World Cup game

  • I’ve taken the best train trips in the world. Here are my 5 favourites

  • PwC joins the Canary Wharf crowd in major property shake-up

More from City PM

  • West Ham to announce betting front-of-shirt sponsor after Premier League relegation

    Sport Business
    Brentford v West Ham United - Premier League
  • West Ham sponsor Boyle Sports ‘extremely concerned’ by David Sullivan allegations

    Sport Business
    Getty Images logo on a smartphone screen with a blurred background, representing media and photography business industry.
  • Multiply Media Group Expands into Saudi Arabia Through Strategic Partnership with Cenomi Centers and the Launch of BackLite KSA

    Business Wire
  • Tottenham Hotspur: Daniel Levy sells majority of shares in Spurs owner ENIC

    Sport Business
    Due to the lack of specific context or details about the image or the articles content, I cannot generate a precise alt te...
  • Sunderland AFC chiefs in Stadium of Light expansion talks

    Sport Business
    Business professionals in a meeting room discussing financial strategies, with charts and documents on the table.
  • City PM Football Power List explained: What it is, who judges it and how ranking works

    Sport Business
    Unfortunately, I cannot provide the alt text without additional context about the articles content or the images visual de...
  • UK social media ban blow to sports rights holders using TikTok and YouTube

    Sport Business
    A diverse group of business professionals engaged in a dynamic meeting at a modern office, discussing strategic plans.
  • Why 2026 World Cup is when AI becomes the interface between fans and football 

    Sport Business
    GettyImages 2280946892: Professional meeting with diverse business executives discussing strategies in a modern office set...

City PM — European politics, business and analysis.

Europe

  • Germany
  • France
  • Europe
  • UK & Ireland

Topics

  • Business
  • Markets
  • AI
  • Technology
  • Opinion
  • Energy

More

  • Politics
  • Economics
  • Fintech
  • Legal
  • Sport
  • Life

Company

  • About City PM
  • Editorial Policy
  • Corrections
  • Contact
  • Terms of Use
  • Privacy Policy
  • Cookie Policy
© 2026 City PM · Published by CityPM Media, Bahnhofstrasse 65, 8001 Zürich, Switzerland
About · Editorial Policy · Corrections · Contact · Privacy