Skip to content
City PM
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Opinion
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Opinion
Monday 07 April 2014 8:37 pm

Billionaire Mike Ashley offloads a £218m stake in Sports Direct

By: Express KCS

Add as a preferred source on Google

SPORTS Direct founder Mike Ashley is to sell £218m of his majority stake in the retailer in the latest twist in a series of events that saw him snap up a stake in House of Fraser just days ago.

Ashley is selling up to 25m shares in Sports Direct through an accelerated bookbuilding run by Goldman Sachs, the retailer’s broker. The retailer is expected to issue a statement today. The sale will take Ashley’s holding from 62 per cent to around 58 per cent.

Goldman Sachs is understood to be selling the shares at a price range of 850p-870p each.

The sales comes after Ashley bought an 11 per cent stake in House of Fraser via Sports Direct from Scottish tycoon Sir Tom Hunter, just days after the department store agreed to sell the remaining 89 per cent stake to Chinese firm Sanpower.

Its also comes after a bonus scheme that would have awarded Ashley a payout of £70m was rejected by shareholders.

A source close to the retailer said the sale was in response to calls by institutional investors to increase the liquidity in the company.

It is only the second time Ashley has sold down his stake since he floated the company in 2007. He sold £100m shares last year.

Sports Direct declined to comment.

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • News

Categories

  • Business

Related Topics

  • Company
  • Mike Ashley
  • People
  • Sports Direct Intl

Trending Articles

  • Top Burnham adviser calls for capital gains and inheritance tax hikes

  • Clarkson’s Farm and why businesses must stop blaming the weather

  • Two solicitors linked to Post Office scandal charged with misconduct

  • Lloyd’s deputy chair: The City is a club in the best sense

  • A meeting with the breakfast king of Mayfair

More from City PM

  • Mike Ashley’s Frasers makes £166m play for shoe firm Accent

    Retail
    Mike Ashley has been working with Hornby since March.
  • Hugo Boss shares soar as Mike Ashley’s Frasers circles

    Retail
    Mike Ashley, founder of Frasers Group Plc. Photographer: Chris J. Ratcliffe/Bloomberg via Getty Images
  • Frasers bid for Hugo Boss ‘more compelling’ amid turnaround

    Retail
    Mike Ashley, founder of Frasers Group Plc. Photographer: Chris J. Ratcliffe/Bloomberg via Getty Images
  • Mike Ashley’s Frasers makes £1.7bn takeover offer for Hugo Boss

    Business
    Unfortunately, Im unable to provide the alt text as there is no information given about the content or context of the arti...
  • Tottenham Hotspur: Daniel Levy sells majority of shares in Spurs owner ENIC

    Sport Business
    Due to the lack of specific context or details about the image or the articles content, I cannot generate a precise alt te...
  • JD Sports becomes latest blue-chip to trade on New York market

    Retail
    The stock price of FTSE 100 retailer JD Sports has dropped a third in the last year
  • bet365 Jackpot365 Review 2026: Prizes Up To £9,000,000 Every Month

    Betting
    bet365 Jackpot365 promotional banner with jackpot amount, vibrant graphics, and actionable call-to-action for users
  • Activist investor pushing for M&C Saatchi break-up builds stake

    Media
    MC Saatchi advertising group office building exterior with company logo prominently displayed in a bustling urban setting

City PM — European politics, business and analysis.

Europe

  • Germany
  • France
  • Europe
  • UK & Ireland

Topics

  • Business
  • Markets
  • AI
  • Technology
  • Opinion
  • Energy

More

  • Politics
  • Economics
  • Fintech
  • Legal
  • Sport
  • Life

Company

  • About City PM
  • Editorial Policy
  • Corrections
  • Contact
  • Terms of Use
  • Privacy Policy
  • Cookie Policy
© 2026 City PM · Published by CityPM Media, Bahnhofstrasse 65, 8001 Zürich, Switzerland
About · Editorial Policy · Corrections · Contact · Privacy