BHS.com’s average order value jumps in its first week of trading
Customers of BHS.com spent more on their individual orders in its first week of trading, a sign that the recently relaunched online retailer's strategy is paying off.
BHS.com said that the average order value rose to £65 between the 29th September and 5th October, up from £50 on its old website before the company stopped trading.
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And while BHS.com relaunched with 4.5 per cent of the options it had before it went into administration in June, it had 25 per cent of the website hits received before it stopped trading. Moreover, around 40 per cent of the traffic came through the previously unavailable mobile channel.
The British high street stalwart returned as an online retailer in the UK, BHS.com, after Qatari business group Al Mana Group snapped up the collapsed BHS' 70 overseas stores and the website.
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David Anderson, managing director at BHS International, said: "Our focus to concentrate on our former best sellers, and our commitment to develop a very customer focused and easy-to-use website has paid off."
The collapse of BHS over the summer left the country searching for answers from former owner Sir Philip Green and the businessman Dominic Chappell who bought the retailer from him for just £1, and left a £571m pensions black hole.