Skip to content
City PM
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Opinion
  • DE
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Opinion
  • DE
Saturday 27 December 2025 8:00 am  |  Updated:  Wednesday 24 December 2025 9:30 am

Battle of the Sexes tennis: Billie Jean King says it’s just entertainment

By: Matt Hardy

Deputy Sports Editor - City PM

Add as a preferred source on Google
GettyImages 2234052755 depicts a bustling cityscape with skyscrapers and busy streets, capturing urban life and economic a...
Billie Jean King has distanced herself from this year’s Battle of the Sexes

Billie Jean King has distanced herself from this year’s Battle of the Sexes tennis showdown, insisting hers was about “social change”, while the 2025 edition is “entertainment”.

World number one Aryna Sabalenka will take on Australian Nick Kyrgios in a Battle of the Sexes match in Dubai on 30 December.

King famously beat self-proclaimed chauvinist Bobby Riggs in 1973 in a tennis match watched by an estimated 90m fans.

It was one of a trilogy of matches between men and women, with Riggs beating Margaret Court in the same year before Jimmy Connors toppled Martina Navratilova in 1992.

But King, speaking to City PM after Mercedes-Benz inked a $500m partnership deal with the WTA tennis tour, said this fourth Battle of the Sexes iteration – which will be broadcast free-to-air on the BBC – is “so different for me”, adding that she’s “whatever” about it. 

Battle of the Sexes reality

“Mine was really about social change,” the 12-time grand slam champion, who is supporting Sabalenka in the match, continued. “It was real. We had 90m people watch, I didn’t want any [court] size change, we just played straight.

“I don’t think this is the same deal, I think it is entertainment.”

Though the Battle of the Sexes prize money has not been confirmed it is understood to be a healthy purse, with some changes in rules introduced to level the playing field.

Evolve, the agency that represents both players, is behind the Middle Eastern showdown, with the match set to be broadcast on both BBC 1 and iPlayer.

“I think it’s cool idea, you know. I think it’s gonna be spectacular to watch,” Sabalenka said. “It’s going to be fun, especially against someone like Nick.

“Like he said in another interview, that I genuinely think that I’m going to win, and I’ll definitely go out there, and I’ll try my best to kick his ass.”

Asked whether Sabalenka should get a higher cut of the prize money regardless of the Battle of the Sexes result, because she is world No1 with the most at risk, King, co-founder of the WTA, distanced herself from the debate, saying: “It’s really up to the promoter how much they want to pay.”

Read more

F*** f*** f***: Tennis star Moutet fined £4k per F-bomb for Queen’s Club outburst on BBC

News article image with diverse professionals in a corporate meeting discussing business strategy and innovation trends.

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • Sport
  • News

Categories

  • Sport Business
  • Business
  • Sport

People & Organisations

  • Aryna Sabalenka
  • Battle of the Sexes
  • Billie Jean King
  • Nick Kyrgios
  • Tennis
  • WTA Tour

Related Topics

  • Tennis

Trending Articles

  • Exclusive: Big Four giant KPMG to cut more jobs

  • Music tycoon Simon Cowell sued by prominent City lawyer

  • Tesco ‘in talks’ to exit eastern Europe

  • The former African gold miner taking on the billionaire Issa brothers

  • Easyjet agrees to £5.7bn Apollo takeover

More from City PM

  • F*** f*** f***: Tennis star Moutet fined £4k per F-bomb for Queen’s Club outburst on BBC

    Sport Business
    News article image with diverse professionals in a corporate meeting discussing business strategy and innovation trends.
  • Game, Set, Match: How brands can serve up lasting value at Queen’s

    Sport Business
    Breaking news concept with digital globe, network lines, and binary code representing global communication and data flow
  • How Harry Maguire is using AI to help England… at table tennis

    Sport Business
    Scottish Premiership match between St. Johnstone and Hibernian at McDiarmid Park, featuring players in action on the field
  • Frying squad: England’s World Cup bid fuelled by cooking oil and leftover food

    Sport Business
    Getty Images logo on a digital display, representing the brands impact in digital media and stock photography industry.
  • Why Williams sisters return to SW19 is a win for Wimbledon brand

    Sport Business
    Business professionals in a modern office discussing strategy with digital charts displayed on a large screen in the backg...
  • Saudi Arabia’s PIF sign Queen’s deal despite wider sporting retreat

    Sport Business
    GettyImages 2221945175 depicts a significant moment in a newsworthy event, featuring key figures and dynamic interactions.
  • Londonmaxxing: Queen’s start of top tennis year for capital

    Sport Business
    Breaking news concept with digital newspaper and global network graphics conveying information flow on a business website
  • Yas Queen’s: Why HSBC Championships expansion has been a smash for business

    Sport Business
    Getty Images illustration depicting diverse business professionals collaborating in a modern office setting, reflecting te...

City PM — European politics, business and analysis.

Europe

  • Germany
  • France
  • Europe
  • UK & Ireland

Topics

  • Business
  • Markets
  • AI
  • Technology
  • Opinion
  • Energy

More

  • Politics
  • Economics
  • Fintech
  • Legal
  • Sport
  • Life

Company

  • About City PM
  • Editorial Policy
  • Corrections
  • Contact
  • Terms of Use
  • Privacy Policy
  • Cookie Policy
© 2026 City PM · Published by CityPM Media, Bahnhofstrasse 65, 8001 Zürich, Switzerland
About · Editorial Policy · Corrections · Contact · Privacy · Facebook