Battle of the brands: Addison Lee tops list of most London-centric brands
Taxi firms, shopping centres and local radio stations are among the brands which are most well known only to those living in the capital, a new study has found.
Addison Lee topped Yougov's index of the most London-centric brands, with 83 per cent of Londoners knowing about the taxi hire firm compared with 29 per cent of those outside of the capital.
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Meanwhile, shopping mall brand Westfield came in second, with 93 per cent of Londoners being aware of it compared to just 41 per cent of those not in London.
In third-placed was local TV station London Live, while City PM came in fourth.
| Brand | Awareness among Londoners | Awareness among non-Londoners |
| Addison Lee | 83 per cent | 29 per cent |
| Westfield | 93 per cent | 41 per cent |
| London Live | 76 per cent | 25 per cent |
| City PM | 72 per cent | 27 per cent |
| UNIQLO | 75 per cent | 31 per cent |
| Itsu | 74 per cent | 32 per cent |
| Easycar | 80 per cent | 43 per cent |
| LBC 97.3 | 67 per cent | 32 per cent |
| Chicken Cottage | 57 per cent | 24 per cent |
| Foyles | 66 per cent | 34 per cent |
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Of the top 10 brands, only fast food outlets Itsu, Chicken Cottage, car rental portal Easycar and radio station LBC have a substantial presence outside of London (in terms of store locations, availability and listenership, respectively).