Skip to content
Thursday 23 July 2026London --:--Frankfurt --:--Zurich --:--
NewslettersSearchEN · DE
City PM

European business, markets and politics

FTSE 100
10,638.29
-0.73%
DAX
24,789.37
-1.46%
CAC 40
8,300.82
-1.62%
STOXX 50
6,217.08
-1.58%
  • Europe
  • Markets
  • Business
  • Economy
  • Technology
  • Politics
  • Opinion
More
GermanyFranceBankingAIEnergyFintechPropertyCapital Markets
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Economy
  • Technology
  • Politics
  • Opinion
  • DE
Monday 11 October 2010 9:11 pm

Barking up the wrong tree: a spotty record for Dow’s dogs

By: KCS-content

Add as a preferred source on Google

THERE is no such thing as the Holy Grail of investing or trading; there is no strategy that guarantees you an endless stream of profits. But if you are looking for an approach which doesn’t require you to be a mathematical or technical genius, then there are some medium-term strategies that have enjoyed some degree of success.

The Dogs of the Dow is a famous investment strategy that was the brainchild of American money manager Michael O’Higgins in the early 1990s. His theory involves buying – usually on the first day of the year – an equal share in the 10 highest-yielding stocks of the Dow Jones Industrial Average and then holding these stocks for a year.

The rationale is simple: Dow constituents are large cap, blue-chip stocks so they are unlikely to go bankrupt and are liquid. The highest yielding stocks have fallen out of favour because investors demand a higher-than-average dividend payout to buy the stock. Assuming mean reversion, these shares should, on average, outperform.

But while it is a logical approach, employing the Dogs of the Dow tactic has had only limited success in outperforming either the Dow or the S&P 500 over the past 15 years – see chart. It is also expensive for contracts for difference (CFD) traders to follow the contrarian Dogs of the Dow because the overnight financing charges quickly mount up if you hold positions for a year, warns City Index’s Joshua Raymond. He adds that it is risky to bet against an outperforming market: “There is a reason why ‘the trend is your friend’ is a well-known saying in the market.”

However, there are alternatives for CFD traders, which are less expensive to finance. One is Croatian investor Tomo Helman’s Dogs of the Seasons strategy, which recommends buying just four stocks in mid-October and then selling them in April or May. This particular strategy capitalises on the seasonality of the US stock market and picks four stocks from the Barron’s 400 index that are fundamentally under-priced. It uses technical analysis to dictate the precise entry and exit points.

Last year, his picks gained 18.72 per cent as opposed to 10.99 per cent for the S&P 500. And in 2008-2009, when stock markets were particularly volatile, his portfolio managed to rise 2.7 per cent compared to a 9.6 per cent drop in the wider index.

Another option open to CFD traders is to go long on the 10 worst-performing stocks in the Dow Jones (or indeed any other index such as the FTSE 100) and sell the 10 best-performing stocks. This strategy assumes that investments revert to the mean, giving the underperformers a boost and knocking back the top flight. This would give you the flexibility to hold the stocks until you think they have reverted to fair value. Nonetheless, there is the risk that they are underperforming or overperforming for good reason and that this trend will continue at your expense.

For this reason, pairs trading is popular among CFD traders. The strategy matches a long position with a short position in two stocks of the same sector, whose prices are usually highly correlated but which have seen a recent divergence. For example, BP suffered a lot more in the wake of the oil well disaster than Royal Dutch Shell. The two stocks are usually highly correlated so in the medium-term the two stocks ought to revert to the existing relationship.

There is certainly no easy or guaranteed way to make money in the markets but all of these strategies have potential. Just don’t be disappointed if the 2010 Dogs have more bark than bite.

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • Jobs and Money

Categories

  • Money

Related Topics

  • NULL

Trending Articles

  • Romesh Ranganathan makes it hard to defend the BBC

  • Regulator flags BDO’s ‘unacceptable’ audit issues for fifth year in a row 

  • Tax rises ‘guaranteed’ as Healey faces £22bn black hole from Burnham spending plans

  • ‘We are going to run out’: Mitie marks eleventh mega takeover of 2026

  • BT braces for loss of 800,000 customers as it banks on fibre to keep turnaround ‘on track’

More from City PM

  • ‘Ugly moment’ for software stocks as IBM suffers biggest one-day slump in decades

    Tech
    All eyes on IBM v Lzlabs as the tech giant kicks off legal battle
  • Babcock and Rolls-Royce stocks rally after Healey appointment

    Industrials
    Defence secretary John Healey is leading calls for further investment in the sector.
  • As it happened: Stocks reverse losses after Trump threatens harder strikes on Iran; Oil at four-week high

    Markets
    Donald Trump has threatened to sue the BBC for $1bn
  • As it happened: Stocks rise but oil tops $95; inflation eases

    Markets
    Man in suit and red tie speaking at a podium to an audience in a modern building.
  • FTSE 100 Live: Stocks slip as oil hits $100 following Houthi attacks on tankers

    Markets
    FTSE 100 stocks rise as Brent crude oil prices jump 1.8% to $104.98 amid Strait of Hormuz tensions and Trumps Iran stance
  • As it happened: Stocks rise as oil lower; Iran threatens ‘forceful response’ over Strait of Hormuz

    Markets
    North Sea oil terminal with storage tanks and docking facilities under a clear sky, highlighting energy infrastructure.
  • As it happened: Stocks slide despite tech and data boost; Oil falls after OPEC+ ups output

    Markets
    Samsung has missed earnings expectations
  • As it happened: FTSE 100 rises to defy tech gloom; oil creeps up on fresh Iran tensions

    Markets
    Donald Trump with hand on chin, appearing contemplative during a public event, wearing a suit and red tie.
CityPM

Independent European business, markets and political news for decision-makers.

Morning Briefing

Europe

  • Germany
  • France
  • Europe
  • UK & Ireland

Business

  • Markets
  • Banking
  • Technology
  • Energy
  • Property
  • Fintech

Editorial

  • Opinion
  • Editorial Policy
  • Corrections
  • Contact

Company

  • About City PM
  • Privacy Policy
  • Terms of Use
  • Cookie Policy
© 2026 City PM Ltd · Published by CityPM Media, Bahnhofstrasse 65, 8001 Zürich, Switzerland
Privacy · Terms · Cookies · Facebook