Skip to content
City PM
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Opinion
  • DE
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Opinion
  • DE
City PM’s journalism is supported by our readers. .
Tuesday 15 November 2016 6:24 am

Aviva warns that current saving levels are not sufficient

By: Oliver Gill

Add as a preferred source on Google

Britons need to be saving a whopping six times more than the minimum levels introduced by the government, according to the UK’s largest general insurer.

Aviva said that the British public should be setting aside 12.5 per cent of their salary to save for old age. This compares with the current minimum requirement of two per cent under the government-mandated auto-enrolment initiative.

The calls for Briton's to ramp up savings and not rely on minimum levels via auto-enrolment have been championed by a number of experts including former pensions minister Steve Webb in recent months.

Read more: Final salary reliance falls as saving stalls

Meanwhile, Andy Briggs, Aviva’s UK and Ireland Life chief executive, said that the UK needs to “face the challenge of people not saving enough for their retirement” adding that “there is no time for complacency”.

Setting out the firm's 10 steps to saving success, Briggs highlighted the challenge of an aging population.

“The British monarchy began the tradition of sending telegrams to centenarians in 1917, when King George V sent 24 telegrams. This year, the Queen will send over 10,000,” he said.

Aviva's three rules of thumb

No. Rule
1

40 year rule: Aim to begin saving at least 40 years before your target retirement date

2

12.5 per cent rule: Aim to save at least 12.5 per cent of your monthly salary towards your retirement

3

10 times rule: Aim to have saved at least 10 times your annual salary by the time you reach retirement age

The aging population means that it is up to the public to set aside cash for later years rather than depend on the state pension or be able rely on a final salary scheme as generations before have funded retirement.

Although Aviva stressed the level of money workers should set aside, it was commercially sensitive to imposing such contributions on Britain’s businesses.

Read more: Auto-enrolment contribution rates are far too low says Webb

Notwithstanding the amount that should be set aside, it said that minimum levels under auto-enrolment should be more gently phased in. This would mean the 12.5 per cent requirement would not be introduced until 2028.

The insurance giant also proposed introducing a flat rate tax relief structure and encouraged the public to set a target of starting saving at least 40 years before they plan to retire.

Aviva's 10 steps

No. Step
1 Phase towards 12.5 per cent contributions by 2028
2 Adopt a flat rate of tax relief – save 2 get 1 free – and rename as a ‘savers’ bonus’
3 Bring multiple job-holders into scope by combining their salaries to take them over the qualifying earning threshold
4 Explore options to extend AE to the self-employed
5 Remove the upper enrolment ceiling of the state pension age to encourage a longer working life
6 Officially encourage consolidation of small pension pots of £10,000 or less
7 Permit “without consent” transfers of contract-based workplace pensions
8 Increase the eligibility threshold to £10,400 and lower the contribution threshold to £5,200
9 Adopt Aviva’s three rules of thumb
10 Encourage the digitisation of pensions through government policy and regulation and a minimum level of digital functionality

 

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • Jobs and Money
  • News

Categories

  • Business
  • Money
  • Personal Finance

Trending Articles

  • Billionaire Easyjet founder in line for £800m payday from takeover

  • Burnham told to launch £100bn tax reform package

  • Construction sector cuts jobs again as house building slumps

  • Pension pressure to help swell UK debt to three times size of economy

  • Harry Styles at Wembley Stadium review: running through the grief

More from City PM

  • Cliff-edge warning: Fewer than 10 per cent of Brits to achieve a comfortable retirement

    Personal Finance
    Jar filled with coins symbolizing cautious saving habits of older Brits avoiding stock market investments for retirement s...
  • Making the jump to self-employment could damage your pension savings

    Personal Finance
    In 2022, rolling Tube strikes led to massive queues for crowded buses. (Photo by Chris J Ratcliffe/Getty Images)
  • Co-Op and Next among firms launching workplace savings scheme

    Personal Finance
    Profit at Next rise 13.8 per cent in the first six months of the year
  • Ask the Expert: Should I go part-time or pay for nursery?

    Personal Finance
    Marianna Hunt discussing financial strategies at a business conference, wearing a professional suit, engaging with the aud...
  • BT boss bags pay rise despite £3.7bn cost-cutting drive

    Telecoms
    BT's first female boss Allison Kirkby has a strong CV but the telecoms veteran has a tough job ahead of her.
  • Starmer ally defends minimum wage quango after Sunak calls for it to be axed

    Economics
    Labour's Pat McFadden could oversee small welfare reforms that could make reasonable savings for public finances.
  • Andy Haldane: Britain after Brexit

    Opinion
    British Chambers President Andy Haldane speaking at a business conference, addressing economic growth and industry challen...
  • ‘Tipping point’: CBI boss slams £345bn business tax burden amid ‘cost of doing business’ crisis

    Economics
    Rain Newton-Smith addressing audience at a business conference, wearing a professional suit and speaking at a podium.

City PM — European politics, business and analysis.

Europe

  • Germany
  • France
  • Europe
  • UK & Ireland

Topics

  • Business
  • Markets
  • AI
  • Technology
  • Opinion
  • Energy

More

  • Politics
  • Economics
  • Fintech
  • Legal
  • Sport
  • Life

Company

  • About City PM
  • Editorial Policy
  • Corrections
  • Contact
  • Terms of Use
  • Privacy Policy
  • Cookie Policy
© 2026 City PM · Published by CityPM Media, Bahnhofstrasse 65, 8001 Zürich, Switzerland
About · Editorial Policy · Corrections · Contact · Privacy