Skip to content
City PM
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Opinion
  • DE
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Opinion
  • DE
Wednesday 01 March 2023 7:30 am  |  Updated:  Wednesday 01 March 2023 9:59 am

Aston Martin: ‘Ultra luxury’ strategy pays off with revenues up 26 per cent and GT/Sports range ‘sold out’

By: Samantha Downes

Add as a preferred source on Google
Prince Charles, Prince of Wales and actor Daniel Craig pose with Aston Martin models during a visit to the James Bond set at Pinewood Studios in 2019 (Source: Getty)

Aston Martin has reported a full-year loss of £118m, growing from a loss of £74.3m year-on-year but ahead of consensus expectations for £135m.

The luxury carmaker said capital expenditure was expected to increase year-on-year but that it would deliver significant growth in profitability this year and positive free cash flow in the second half.

Aston Martin also said it was track to meet its target for around £2bn revenue – a growth of 26 per cent – and £500m of adjusted EBITDA by 2024/25.

Aston Martin said its full year 2022 results were in line with expectations and were driven by a record total average selling price of more than £200,000 per car.

The car maker said its “ultra luxury” strategy was working and reported demand across its portfolio, with 80 per cent of its current range GT/Sports sold out for 2023 ahead of upcoming launches.

Victoria Scholar, head of investment at interactive investor said, “Aston Martin has been struggling with cost inflation, delivery delays and supply chain bottlenecks post pandemic.

“However, losses were more moderate than analysts were anticipating, and it has issued a rosy outlook for this year and next. It is focusing on quality over quantity, with volumes expected to fall. Instead it is aiming to deliver high quality specials such as the sold-out Valkyrie Spider and ultra-luxury DBR22 in the second half of 2023. 

Aston Martin share price

Scholar added: “Although Aston Martin had a tough 2022, the stock has enjoyed a strong start to this year, rallying by more than 40% since the beginning of January including a double-digit percentage surge today. Aston Martin Lagonda is in fact the best performing stock on the FTSE 250 over a 3-month period. Analysts appear to be increasingly optimistic towards the stock with a series of price target upgrades from JPMorgan, Barclays, and Citigroup this year.”

Chris Beauchamp, chief market Analyst at IG Group, said Aston Martin’s results showed ” signs of improvement”.

“It never pays to be too enthusiastic about Aston Martin’s prospects, but perhaps there are signs of improvement in this morning’s numbers. Debt is down and sales rose 26 per cent, but losses widened on all three main metrics. Higher margins for the year ahead will help remedy this, and if the global economy skirts a recession perhaps some of its high-end customers will feel more optimistic about putting down deposits on cars. The shares have doubled since October, so some caution in early trading would not be surprising.”

Read more

Exclusive: Top FTSE executive recruiter goes bust after AI platform launch

Consultancy sector and AI

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • News

Categories

  • Business

Related Topics

  • Aston Martin
  • Company

Trending Articles

  • Exclusive: Big Four giant KPMG to cut more jobs

  • Music tycoon Simon Cowell sued by prominent City lawyer

  • The former African gold miner taking on the billionaire Issa brothers

  • Tesco ‘in talks’ to exit eastern Europe

  • Easyjet agrees to £5.7bn Apollo takeover

More from City PM

  • Exclusive: Top FTSE executive recruiter goes bust after AI platform launch

    Business
    Consultancy sector and AI
  • Formula 1 worth £12bn to UK economy as Silverstone rakes in £100m

    Sport Business
    Business professionals engaged in a strategic discussion at a corporate meeting, highlighting teamwork and collaboration.
  • The World of Fine Spirits launches with a focus on ultra-premium coverage

    Whisky
    An image of Luxury Cocktails in a cocktail bar
  • England named most valuable squad at 2026 World Cup, ahead of France and Spain

    Sport Business
    Breaking news concept with typewriter and blank paper on wooden desk, symbolizing journalism and news article creation
  • ‘Not all sunlit uplands’: Pub bosses weigh in on whether Brexit leaves a bitter taste

    Hospitality
    Tim Martin speaking at a business conference, standing at a podium, discussing economic trends and strategies for growth
  • Liverpool have the most valuable front-of-shirt deal in the Premier League

    Sport Business
    Getty Images logo on a modern office building facade, symbolizing global media influence and corporate presence
  • AMCS Group Appoints Eric S. Walsh as Chief Executive Officer

    Business Wire
  • Interest rates next change ‘far more likely down than up’

    Economics
    The Bank of England's Andrew Bailey will be closely monitoring movements in long-dated bonds

City PM — European politics, business and analysis.

Europe

  • Germany
  • France
  • Europe
  • UK & Ireland

Topics

  • Business
  • Markets
  • AI
  • Technology
  • Opinion
  • Energy

More

  • Politics
  • Economics
  • Fintech
  • Legal
  • Sport
  • Life

Company

  • About City PM
  • Editorial Policy
  • Corrections
  • Contact
  • Terms of Use
  • Privacy Policy
  • Cookie Policy
© 2026 City PM · Published by CityPM Media, Bahnhofstrasse 65, 8001 Zürich, Switzerland
About · Editorial Policy · Corrections · Contact · Privacy · Facebook