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Wednesday 17 May 2023 3:37 pm  |  Updated:  Monday 12 June 2023 7:46 pm

ASOS share price recovers slightly after Mike Ashley’s Frasers raises stake

By: City PM Reporter

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Frasers Group raised its stake in online fashion retailer ASOS, a filing showed on Wednesday, as the Mike Ashley-owned sportswear retailer continues its drive into a more premium market.

Frasers, formerly called Sports Direct, increased its stake in ASOS to 7.4 per cent from a prior stake of more than 5 per cent, as of May 15.

Shares in ASOS, which have lost about 30 per cent of its value in the past week, were trading up 9 per cent by 11:05 GMT.

The increase in stake comes a week after ASOS swung to a first-half loss, hit by a squeeze on household budgets and forecast a further drop in sales.

Frasers, known for picking up stake in fellow retailers, currently owns a 2.6 per cent stake in German fashion house Hugo Boss , according to Refinitiv data.

Reuters – by Radhika Anilkumar

Read more

Mike Ashley’s Frasers makes £166m play for shoe firm Accent

Mike Ashley has been working with Hornby since March.

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