Skip to content
City PM
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Opinion
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Opinion
Wednesday 13 September 2023 6:00 am  |  Updated:  Wednesday 13 September 2023 6:35 am

Apple’s iPhone 15: Everything you need to know

By: City PM Reporter

Add as a preferred source on Google
An EU tribunal made legal errors when it ruled in favour of Apple over a €13bn tax order, an adviser to Europe's top court has said.
Pressure mounts for Apple: iPhone news alerts halted after backlash

More recycled materials and better cameras were among the key announcements as Apple unveiled the new iPhone and Apple Watch ranges.

The US tech giant confirmed the iPhone 15, 15 Plus, 15 Pro and 15 Pro Max would go on sale next week alongside the new Apple Watch Series 9 and Apple Watch Ultra 2.

iPhone 15

Across the four new handsets in the iPhone 15 range, there has been a noticeable push to improve the camera systems for users.

On the iPhone 15 and 15 Plus, Apple has improved the optical zoom options for users, as well as introduced an automatic Portrait mode, meaning the cameras will capture the data required to create depth-effect on a photo automatically for the first time, when a subject is detected in an image.

On the premium iPhone 15 Pro and Pro Max, Apple has introduced a titanium frame for the first time, making the devices lighter, as well as reducing the border to enlarge the screen space.

The Pro and Pro Max models have also seen the long-standing ring/silence switch on the side of the device replaced with an Action button, which users can program to quickly complete a single task, such as switching the phone to silent or launching an app, when pressed.

And as widely rumoured, Apple confirmed the introduction of the USB-C connected across all the new iPhones.

Apple Watch

The new versions of the two flagship Apple Watch devices – the Watch Series 9 and Watch Ultra 2 have seen incremental updates, but notably have become Apple’s first devices to be certified as carbon neutral.

Read more

Starmer’s social media restrictions will mean the government can spy on every phone

Keir Starmer at tech event discussing innovation and policy, surrounded by tech leaders and digital displays

Both devices have been given improved, brighter screens and a striking new form of gesture control, where the user is able to control the Watch simply by double tapping their forefinger and thumb together, with the Watch using its array of sensors to detect this gesture and respond.

Environmental milestones

The first carbon neutral devices were part of a major theme to the announcements by the tech giant during its event, as it focused heavily on its sustainability pledges in the wake of the e-waste debate around the USB-C connector switch.

Apple’s environmental lead, Lisa Jackson, and a number of other executives who spoke during the event highlighted the increased amount of recycled materials being used in the product range, including 100% recycled cobalt being used in the batteries of the new iPhone and Apple Watch ranges.

The company also confirmed it was ending the use of leather across its entire product line.

“At Apple, we have a long-standing and proven commitment to leading the fight against climate change. Our focus on renewable energy and low-carbon design has already driven industry-leading emissions reductions, and we’re not slowing down,” Ms Jackson said.

“We’ve achieved an important milestone in making the world’s most popular watch carbon neutral — and we will keep innovating to meet the urgency of the moment.”

PA

Read more

Apple memory chip warning causes fresh Asia tech sell-off

Apple unveils new products at recent event showcasing innovative technology and sleek design to global audience

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • News

Categories

  • Business
  • Tech

Related Topics

  • Apple

Trending Articles

  • Revealed: Secret Treasury plan to tax State Pension before it is paid out

  • Burnham’s new chief of staff ran City firm advising Thames Water and rival Heathrow bidder

  • Two solicitors linked to Post Office scandal charged with misconduct

  • Barclays and Lloyds join banking sector plan for digital ID

  • Reeves’ new tax charge on cash ISAs faces fierce industry backlash

More from City PM

  • Starmer’s social media restrictions will mean the government can spy on every phone

    Opinion
    Keir Starmer at tech event discussing innovation and policy, surrounded by tech leaders and digital displays
  • Apple memory chip warning causes fresh Asia tech sell-off

    Markets
    Apple unveils new products at recent event showcasing innovative technology and sleek design to global audience
  • FTSE 100 Live: Stocks tumble after Apple rattles global markets; UK food exports hit by US tariffs

    Markets
    Apple unveils new products at recent event showcasing innovative technology and sleek design to global audience
  • Why young men would rather give up sex than smartphones

    Opinion
    Unfortunately, without additional context from the article or details about what the image depicts, it is challenging to g...
  • Upgrading the grid risks ending up like HS2

    Opinion
    Electricity grid infrastructure with high-voltage power lines and pylons under a clear sky, representing energy distribution.
  • Adidas, Calvin Klein and Uniqlo ads banned for greenwashing

    Retail
    Adidas logo displayed prominently on a sleek storefront, representing the brands iconic presence in the sportswear industry.
  • Musk brands UK a ‘police state’ as Big Tech rebels against Starmer’s social media ban

    Tech
    Getty Images logo on a digital screen, symbolizing media and photography industry presence in news and business contexts

City PM — European politics, business and analysis.

Europe

  • Germany
  • France
  • Europe
  • UK & Ireland

Topics

  • Business
  • Markets
  • AI
  • Technology
  • Opinion
  • Energy

More

  • Politics
  • Economics
  • Fintech
  • Legal
  • Sport
  • Life

Company

  • About City PM
  • Contact
  • Terms of Use
  • Privacy Policy
  • Cookie Policy
© 2026 City PM. All rights reserved.
About · Contact · Terms · Privacy