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Apple share price hits record
Apple saw its share price soar today to $100.53, beating September 2012's record of $100.30.
Analysts have been advising investors to put their money in Apple despite a strong run up as expectation mounts regarding the new iPhone, expected to be released on September 9.
iTunes Chief Eddy Cue has called Apple's 2014 product releases the best for 25 years, and anticipation may well be fuelling the share price.
As well as a new iPhone, consumers are expecting a iWatch (not a confirmed name), which would represent Apple's first, and long awaited, foray in to the wearables market.