Skip to content
City PM
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Opinion
  • DE
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Opinion
  • DE
Wednesday 25 November 2015 8:39 am

Apple buys Star Wars motion capture startup Faceshift

By: Lynsey Barber

Add as a preferred source on Google

Apple has acquired a company which specialises in motion capture and facial recognition technology and which worked on the upcoming Star Wars: The Force Awakens film, further fueling speculation that it's making a move into virtual reality.

Apple confirmed the previously rumoured purchase to TechCrunch, saying: “Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans.”

Faceshift, a Zurich-based startup founded in 2012, helped create the CGI characters in the new Star Wars film.

In May, Apple snapped up Metaio, another German startup specialising in augmented reality and several other acquisitions add VR expertise to its arsenal.

Fellow tech firms such as Google, Facebook, Microsoft, GoPro and Sony have been experimenting with VR and AR in a more public way. Apple is understood to have set up a small team to experiment with the technology earlier this year, according to one tech analyst, and a virtual reality headset using an iPhone was one of Apple's many patent filings, but it has not publicly talked about any plans.

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • News

Categories

  • Tech

Trending Articles

  • James Watt offers to buy back Brewdog

  • Citroën 2CV returns as a £13,000 electric car, and the timing is no accident

  • Bank of England warns Burnham of UK economy’s ‘big issue’

  • UK’s biggest pub firm probed over treatment of tenants

  • The former African gold miner taking on the billionaire Issa brothers

More from City PM

  • UK defence chief: Adopt AI or lose future wars

    Tech
    UK defence strategy meeting, officials discussing military advancements and security measures in a conference room setting
  • Apple memory chip warning causes fresh Asia tech sell-off

    Markets
    Apple App Store with UK flag and warning sign about potential scams due to proposed CMA competition reforms
  • Apple sues Open AI accusing them of stealing ‘trade secrets’

    Tech
    Apple launched a legal challenge to the Tribunal in March against a Home Office order to create back-door access to the US technology company’s most secure cloud storage systems.
  • Halon Begins Next Chapter as an Independent Creative Production Company

    Business Wire
  • Apple claims CMA app store shake-up could ‘open the door to scams’

    Tech
    Apple App Store with UK flag and warning sign about potential scams due to proposed CMA competition reforms
  • Apple eyes blacklisted Chinese supplier to ease chip shortage

    Tech
    Apple launched a legal challenge to the Tribunal in March against a Home Office order to create back-door access to the US technology company’s most secure cloud storage systems.
  • As it happened: Stocks tumble after Apple rattles global markets; UK food exports hit by US tariffs

    Markets
    Apple unveils new products at recent event showcasing innovative technology and sleek design to global audience
  • ACE Welcomes Telekom Srbija Group as Newest Member, Expanding Anti-Piracy Fight in Southeast Europe

    Business Wire

City PM — European politics, business and analysis.

Europe

  • Germany
  • France
  • Europe
  • UK & Ireland

Topics

  • Business
  • Markets
  • AI
  • Technology
  • Opinion
  • Energy

More

  • Politics
  • Economics
  • Fintech
  • Legal
  • Sport
  • Life

Company

  • About City PM
  • Editorial Policy
  • Corrections
  • Contact
  • Terms of Use
  • Privacy Policy
  • Cookie Policy
© 2026 City PM · Published by CityPM Media, Bahnhofstrasse 65, 8001 Zürich, Switzerland
About · Editorial Policy · Corrections · Contact · Privacy · Facebook