Skip to content
City PM
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Opinion
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Opinion
Friday 10 February 2017 2:00 pm

Focus On Victoria: A £4bn investment in housing, retail and infrastructure is making it a destination in its own right

By: Melissa York

Add as a preferred source on Google

If the Queen’s getting a £369m refurbishment of Buckingham Palace, it seems only fair that the neighbourhood surrounding it should get a polish, too.

£4bn should just about cover it, and that’s how much has been invested in the area by developer Land Securities over the last five years. Around £700bn of that has gone on revamping the train station, a major terminus that’s also set to be a hub for Crossrail 2, if current proposals go ahead.

Traditionally, the areas around big rail stations haven’t made desirable places to live and Victoria was no exception. Tall, grey, faceless office blocks characterised much of its property stock for decades and the retail offering was pretty poor, making it one of the cheapest spots in central London.

“While over three quarters of Westminster falls into a conservation area, Victoria is one of the few neighbourhoods that doesn’t, paving the way for change,” says David Fell, research analyst at Hamptons International. “The face of Victoria has been transformed over the last five years as the expiry of long commercial leases for the replacement of 50-year-old buildings already showing their age.”

One of the most high-profile sales was the site of New Scotland Yard, which went for £370m; the Ten Broadway development that follows is highly-anticipated and is expected to set a new price premium for the area.


Cardinal Place, new shopping centre on Victoria Street

Another new build making waves is 55 Victoria Street which “has changed beyond recognition”, says buying agent Jo Eccles, luring names as diverse as Deutsche Bank, Tom Ford, and Jason Atherton, whose new Italian restaurant in the area opened this week, and the UK’s new National Cyber Security Centre.

Her agency Sourcing Property manages around 30 flats in the area for a diverse range of smart tenants; “we have senior executive tenants ranging from the CEOs of insurance companies, group heads of leading food chains and those holding senior positions within some of London’s high profile embassies.”

And this has pushed up prices, making it one of the few places in Prime Central London where house prices grew last year.

“Property prices in Victoria used to be as much as 30-40 per cent lower than its more salubrious neighbours,” says Stephen Lovelady from the local Foxtons office. “Now, however, the gap in prices has closed due to the improved quality of accommodation and a great range of retail facilities and eateries available locally.”

There’s plenty on offer for those looking for more traditional digs, too. Sought-after period mansion blocks also characterise the area. Some renovated developments such as 62 Buckingham Gate aim to capitalise on this, but those looking for traditional property are better off looking around Ashley Gardens and Ambroseden Avenue, where large apartments go “for around 25 per cent less than the new builds”, according to Tom Kain, buying consultant at Black Brick – and there are plenty of bargains to be had at the moment due to 2014’s Stamp Duty rise and Brexit uncertainty.

“For new build buyers, there are some good opportunities on the re-sale market from distressed sellers looking to exit from their investment. We were recently offered a one bedroom apartment in the Nova building for 10 per cent less than the current owner bought for off-plan.”

For longer term investment, he advises waiting for the market to strengthen once our post-Brexit position is clear. With investment pouring in from all sides, it’s a decent time to hedge your bets on property in Victoria.


Westminster Cathedral

Area highlights

One of London’s most hotly-anticipated musicals, Hamilton, is taking up residence in the Victoria Palace Theatre this November and you’d be right in the thick of it. A view of Westminster Cathedral, the mother Catholic Church for England and Wales with stripped back Byzantine-style architecture, is often a perk of buying property in Victoria. A Royal Park, St James’s, is right on your doorstep for picturesque jogs and the changing of the guard. For robust Scottish fare and a fine cigar, Boisdale of Belgravia is only a few paces away from Victoria Station and has an impressive selection of whisky on offer, too. Cardinal Place is one of many new shopping havens on Victoria Street, but has a particularly good food offering, with a food market every Thursday lunchtime. Full to the brim, waddle over to the new Curzon Victoria on the same street to take in a film in one of its comfy sofa seats.

Area Guide

House prices Source: Zoopla

DETACHED
£1.958m
SEMI
£732,164
TERRACED
£3.264m
FLATS
£1.105m

Transport Source: TfL

Time to Canary Wharf: 18 mins

Time to Liverpool Street: 18 mins

Nearest train station: Victoria

 

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • News

Categories

  • Life&Style
  • Property

Trending Articles

  • Burnham tax plans spark investor rush to bank capital gains

  • Brewdog chief executive quits after only one year

  • Nothing fails to file accounts months after dissolution threat

  • UK ‘no longer a serious place’ says Hedge fund boss after losing £200m tax battle

  • Cruyff turn: Starmer allows pubs to stay open for England World Cup game

More from City PM

  • David Lloyd gyms limbers up for £4bn London float

    Retail
    David Lloyd smiling confidently during a business conference, wearing a formal suit and tie against a lively corporate bac...
  • Fifa World Cup brand value trebles to £4bn thanks to sponsorship and media rights

    Sport Business
    Getty Images logo displayed on a modern digital screen, representing stock photo services in a business news context
  • Morrisons pushes ahead with convenience store openings after closing 100

    Retail
    Morrisons supermarket exterior with branded signage, showcasing entrance and storefront, highlighting retail location.
  • High streets score big after England World Cup win

    Retail
    Soccer players competing in the World Cup, showcasing intense action on the field with a stadium full of cheering fans
  • CoStar Data Shows Birmingham Posted Highest Retail Investment Volumes Since 2016

    Business Wire
  • As it happened: Supreme Court blocks Trump sacking; Andy Burnham vows ‘greater public control’; Comcast spin-off

    Markets
    Donald Trump speaking at a political rally, surrounded by supporters, emphasizing key points in a vibrant, dynamic setting
  • How the SpaceX IPO revealed a ‘back door’ into Britain’s capital markets

    Markets
    The FCA has appointed Liam Coleman interim chair of the FOS.
  • Two T20 franchises to merge as external investment nears

    Sport Business
    Business professionals discussing strategies in a modern office setting with laptops and documents on a conference table

City PM — European politics, business and analysis.

Europe

  • Germany
  • France
  • Europe
  • UK & Ireland

Topics

  • Business
  • Markets
  • AI
  • Technology
  • Opinion
  • Energy

More

  • Politics
  • Economics
  • Fintech
  • Legal
  • Sport
  • Life

Company

  • About City PM
  • Editorial Policy
  • Corrections
  • Contact
  • Terms of Use
  • Privacy Policy
  • Cookie Policy
© 2026 City PM · Published by CityPM Media, Bahnhofstrasse 65, 8001 Zürich, Switzerland
About · Editorial Policy · Corrections · Contact · Privacy