Skip to content
City PM
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Opinion
  • DE
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Opinion
  • DE
Friday 02 December 2016 12:41 pm

This London tech entrepreneur has been picked to advise Arnold Schwarzenegger on The Celebrity Apprentice

By: Emma Haslett

Add as a preferred source on Google

A London-based fintech entrepreneur has been picked to join Arnold Schwarzenegger in the boardroom on the US version of Celebrity Apprentice.

Gemma Godfrey, the founder of online wealth manager Moola (who also appeared in City PM's Power 100 list earlier this year), will join Arnie' 10-strong panel of advisers alongside Jessica Alba, Warren Buffett and YouTube celebrity Justine "iJustine" Ezarik.

Former Apprentice host Donald Trump announced this week he will step down from his business (and telly) commitments.

To be aired in January, the show has been rebranded The New Celebrity Apprentice, and will move from its location in Trump Tower in New York to Silicon Beach in Los Angeles (incidentally, where Arnie began his bodybuilding career). 

This year's stable of contestants includes Boy George, Vince Neil and Laila Amaria Ali, as well as model Brooke Burke-Charvet.

A former head of investment strategy at Brooks Macdonald, Godfrey has a degree in quantum physics.

Last night she seemed pretty excited about the situation:

Big News! Cat's out the bag! I'll be joining @Schwarzenegger in the Boardroom as his Advisor on @ApprenticeNBC #CelebApprentice https://t.co/pGpUmVgwMv

— Gemma Godfrey (@GCGodfrey) December 1, 2016

You overestimate me @Stuart_Gemini thanks 😉 https://t.co/Hut56MhI1p

— Gemma Godfrey (@GCGodfrey) December 2, 2016

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • News

Categories

  • Tech

Trending Articles

  • Citroën 2CV returns as a £13,000 electric car, and the timing is no accident

  • The former African gold miner taking on the billionaire Issa brothers

  • Wimbledon: HMRC set to slap Sinner and Noskova with £1.6m tax bill

  • Barclays and Lloyds back calls to digitalise UK markets and unlock £33bn boost

  • Music tycoon Simon Cowell sued by prominent City lawyer

More from City PM

  • Hope not a requirement if backing Precision for victory

    Sport
    Alexis Badel poised at Happy Valley Racecourse, focused on upcoming races, highlighting his successful jockey career in Ho...
  • Real Chemistry Unifies Omnichannel Offering as Real Chemistry Media, a Technology-led, Healthcare-focused Practice of the Future

    Business Wire
  • Back Bonnard to upset Cellini in the Derby

    Sport
    Getty Images logo with a focus on business and news content, symbolizing media and photography industry influence.
  • World Cup: How brands will activate as the knockouts begin

    Sport Business
    Morocco v Haiti: Group C - FIFA World Cup 2026
  • Sky owner Comcast announces plan to split

    Business
    Rachel Reeves and Comcast
  • Andy Burnham will crumble like a biscuit he can’t even name

    Opinion
    Burnham 1 showcases a bustling cityscape highlighting economic growth and urban development in the region.
  • Padel craze drives demand for industrial property

    Property
    Players compete in an intense padel match on a vibrant court, showcasing skill and teamwork in a popular sports competition.
  • Hospitality leaders ramp up pressure on Labour to slash VAT

    Hospitality
    Keanu Reeves smiling at a public event, wearing a black suit and tie, engaging with fans and media in a lively atmosphere.

City PM — European politics, business and analysis.

Europe

  • Germany
  • France
  • Europe
  • UK & Ireland

Topics

  • Business
  • Markets
  • AI
  • Technology
  • Opinion
  • Energy

More

  • Politics
  • Economics
  • Fintech
  • Legal
  • Sport
  • Life

Company

  • About City PM
  • Editorial Policy
  • Corrections
  • Contact
  • Terms of Use
  • Privacy Policy
  • Cookie Policy
© 2026 City PM · Published by CityPM Media, Bahnhofstrasse 65, 8001 Zürich, Switzerland
About · Editorial Policy · Corrections · Contact · Privacy · Facebook